Local SEO Singapore - Increase Your Business Visibility On Location-Based Searches

Today, a growing number of customers are conducting location-based searches, like “Spa in Orchard”. Hence, for businesses with physical stores or those offering services in a specific area, optimising for local SEO in Singapore becomes essential. By focusing on Local SEO, you can significantly boost footfalls and sales, ensuring your business stands out in its locality.


Enhanced Local Visibility

Local SEO ensures your business tops nearby search results, attracting immediate customers


Boosted In-Store Foot Traffic

Optimized location-based searches drive more in-person store visits, increasing potential sales.


Builds Trust And Credibility

Locals trust well-ranked and highly reviewed businesses, establishing you as the preferred choice.

Did You Know

The Power Of Local SEO: 6 Eye Opening Insights For Local Businesses


92% of searchers pick businesses on the first page

If you're not on the first page of local search results, you're potentially missing out on 92% of your audience.


"Near me" searches grew by over 900%​

Over just two years. It’s clear that proximity matters more than ever to modern consumers, especially brick and mortar stores.


88% of consumers trust online reviews

Nearly as much as they trust personal recommendations. Consumers today check online reviews of a business before contacting.


86% of people use Google Maps to look up a business

To locate a business. Without a local SEO presence, your business could be invisible to a huge chunk of potential customers.


78% of location-based mobile searches result in a physical in-store purchase

After checking business information online, consumers visit in-store for purchase. 


18% of location-based mobile searches result in an actual sale within a day

Demonstrating that local SEO can accelerate the sales cycle significantly.

Deep Dive Into Local SEO IN SINGAPORE

What Exactly Is Local SEO

Local SEO is like a spotlight for your business. It is an important tool for businesses aiming to capture the attention of customers in their immediate vicinity. Think of it as organic SEO’s sibling, but with an extra layer: it focuses heavily on specific geographic locations.

Here’s a practical example – Let’s say you own a skincare salon in Jurong. When people in Jurong search for skincare services, you’d obviously want your salon to pop up at the top of their search results. But it doesn’t stop with just the regular search results. You’d also want your salon to be a top recommendation on Google Maps.

Now, why is this Google Maps ranking so important? Well, if you’ve been online lately, you might have noticed something. Google Maps results now take up a big space, sometimes even more than the regular search results. So, especially for businesses that have physical stores or rely on walk-in customers, being on that Google Maps list is super crucial.

Imagine you run a bookstore in Bukit Panjang or a bakery in Tampines. Every time someone nearby searches for a place to buy books or bread, you’d want your store to be their top choice on Google Maps.

So, wrapping it up, if you’re running a business in Singapore, Local SEO isn’t just a good idea—it’s essential. The modern consumer today browse through Google Business Listings, reading up reviews, before making a decision which local store to visit.

As such, it is crucial and essential that local businesses with physical stores, are well optimised on the search engine rankings and Google Maps.

The Potential Of Local SEO

The Importance Of Local SEO In Singapore And How It Benefits Your Business

Here’s a fun fact: half of today’s searches are local, made from mobile devices. Moreover, a staggering 89% of those who search on Google Maps will visit a store on that same day.

Imagine someone needs a new showerhead. They type in their query, skim through Google Maps results, and spot your shop with stellar reviews. If you’re ranking high and have glowing feedback, they’re likely walking through your doors that very day.

This is especially evident in sectors like food and the furniture industry, where many skip regular search results and jump straight to Maps to find the best-reviewed spots nearby.

Ranking for broad terms like “skincare salon” pits you against the entire Singapore market – a tough competition. But narrow it down to “skincare salon in Jurong”, and the SEO game becomes easier.

This approach gets you noticed on both Google Maps and organic rankings. It’s like a shortcut: you achieve SEO success and see business outcomes more swiftly. Also, with your business being close by, there’s a higher likelihood someone will walk right in.

Say someone from Jurong types “skincare salon”, leaving out the location. Thanks to Google’s smart algorithms and Local SEO, your Jurong salon might just pop up on top in Google Maps due to proximity, effectively catching that traffic before it dives into the dense sea of organic results.

Today’s youth don’t window-shop the old-fashioned way. Their research starts online, often on platforms like Google Maps. Take, for instance, someone searching for a “lighting shop in Balestier”. They’ll peruse Google Maps, weigh up the reviews, and pick a store where feedback shines. Mentions of excellent customer service or top-notch after-sales support can be the deciding factor.

Neglecting a well-optimized Google My Business (GMB) page with ample high-quality reviews means leaving a lot of organic traffic on the table. Remember, in today’s digital age, a positive review can wield the same power as a personal recommendation.

To sum it up, harnessing Local SEO isn’t just a strategy; it’s a powerful tool to stand out in your locality, attract foot traffic, and build a trusted name in your community.

Nightowl Local SEO Toolkit

What To Expect When We Handle Your Local SEO

Image: From Page 9 to Page 2, 3 months results of our Hair Salon Client. 

From our consistent engagements in international SEO, we’ve observed a pattern. Beyond results, what truly resonates with clients is reliability, consistency, and strong communication.

Having been in the business for 9 years, we take immense pride in our reputation. A reputation built on excellent client servicing and unwavering communication skills.

Here’s how we endeavor to be your best partner:

Before diving in, we take a deep look at your current online presence to understand where you stand. This includes a study of your website, local citations, Google My Business listing, and online reviews. By identifying existing strengths and weaknesses, we craft a strategy tailored for your business.

What are your local customers typing into search bars? We find out. By using various SEO research tools, we:

  • Identify high-volume keywords specific to locales like Bukit Panjang or Jurong.
  • Ensure we’re tailoring strategies to match what locals are actually searching for.

Google My Business is your storefront on the digital map, and we ensure it shines. This includes:

  • Verifying your listing (if not done already)
  • Optimizing business descriptions with relevant keywords
  • Updating accurate business hours, address, and phone number
Multiple Locations Optimization

If your business is in multiple locations, it’s essential to manage these multiple locations proficiently in your Google My Business (GMB). Here’s a clear-cut way to approach this:

Firstly, instead of cramming all your business details into one overarching page, it’s beneficial to craft dedicated pages for each location. This tactic not only makes your site more user-friendly but also bolsters your chances of ranking higher in local search results. Embedding Google Maps on these individual pages further clarifies the precise whereabouts of each branch.

Example Of A Multi-Location Business

For instance, imagine a company named “StudyHub” with several tuition centers across Singapore—in places like Choa Chu Kang, Jurong, Woodlands, and Tampines. Instead of a generic “Contact Us” page, having distinct pages like “StudyHub in Jurong” with tailored descriptions, local landmarks, and even location-specific title tags can significantly help.

In other words, such a tailored approach amplifies trust and credibility of your website, allowing you to be found more prominently in Google.

Think of local seo citations as digital shoutouts. Citations are mentions of your business (name, address, phone number) on other websites. Building these consistently across the web boosts your local search presence, and drives your local search rankings up. We build accurate and beneficial local citations in different websites, to enhance your local visibility.

We’ll fine-tune your website to resonate with local searches. This includes optimizing meta tags, embedding localized keywords naturally in the content, and ensuring prominent display of your contact information.

Imagine you have a secret code that lets search engines, like Google, understand your website better. This is what schema markup does. In other words, it’s the bridge between your website and search engines. And for local businesses, this bridge can make all the difference.

Breakdown of Schema Markup for Local SEO:


Firstly, the location is the backbone of local SEO. This schema makes sure your business details – name, address, phone number, and hours – stand out. So, when someone in Tampines searches for your services, they find you easily. As a result, potential customers know where you are and when they can visit.

Reviews And Ratings

However, it’s not just about location. Think about the last time you decided to try a new restaurant. Reviews played a part, right?

The Google Algorithm today is placing even more emphasis on reviews as a ranking factor. These testimonials don’t just tell other customers about the quality of your services. Above all, they tell Google that you’re trustworthy. With the right schema markup, these reviews gain more prominence in search results.

For instance, Google values reviews with keywords and locations. So, if a customer writes a review that contains the words “best pizza in Woodlands”, followed by a response by your customer service team, that sends a big ranking signal to Google.

Quality links are SEO gold. We focus on securing backlinks from local businesses, publications, and organizations, bolstering your local authority and credibility.
The Importance Of Localized Content

Crafting content isn’t just about appealing to a broad audience; it’s about resonating with your local community. Especially now, when Google updates its algorithms hundreds of times a year, ensuring that search results remain relevant is more crucial than ever. Therefore, localized content takes on a heightened significance in this dynamic environment.

Shifting Focus: Tailoring To Local Interests

When employing local SEO tactics, you’re essentially reaching out to a specific, local audience. Consequently, the content you produce should echo this intent. Instead of generic articles, your focus should be more aligned with local tastes and interests.

Strategy In Action

For example, imagine running a café in Tampines. While you might generally write about coffee blends and brewing techniques, weaving in local references can elevate your content. An article titled “5 Must-Try Coffee Brews at Tampines Cafés” can resonate more with locals. But that doesn’t mean you’re bound strictly to your niche.

Expanding Beyond Your Niche To Build Varied Yet Relevant Content As Part Of Content SEO Strategy

On the other hand, crafting an article on “A Day Out in Tampines: Where to Go and What to See” can also intrigue your local audience, even if it isn’t directly about coffee. After all, it’s about keeping your content varied yet relevant.

Image: From Page 9 to Page 2, 3 months results of our Hair Salon Client. 

How Do We Work

How Do Customers Engage & Work With Us On Local SEO In Singapore


1. Hop On A Discovery Call

Let's get to know each other. Share with us a little about your project requirements.


2. Strategy & Proposal

We kick off with a non-obligatory session by proposing our strategy.


3. Contractual Agreement

If you like what we propose and will like to proceed, we are officially a match!


4. Onboarding Call

We walked through campaign logistics and introduce your personal account manager.


5. Campaign Production

Our Experts dive in! We strategize and spring into action on the gaps identified.


6. Keep In Communication

First month review; Every quarter, we sync up to ensure we're on track and connected.


7. Track & Measure Results

Watch your progress in real-time. Our live dashboard shows rankings and leads.


Building A Local SEO Partnership Anchored In Trust & Communication

Over our 9-year journey in local SEO, one insight stands out: clients value consistency, reliability, and, most importantly, open communication.

We’re proud of the reputation we’ve cultivated over these years. A reputation carved not just by results, but by our commitment to our clients. Here’s what sets us apart:

Your ease of access to us is essential. Therefore, every client gets a dedicated communication channel. Whether you prefer Discord, Line, Kakaotalk, WhatsApp, or Telegram, you’re never just another email in our inbox. When you reach out, we respond.
Your Account Manager isn’t just a go-between. Each one is a seasoned SEO professional. And while you’ll know the entire team working with you, your AM remains your primary touchpoint, ensuring that everything is on track, offering valuable insights, and addressing any questions you might have.
SEO is ever-changing, thanks to regular algorithm updates and shifting trends. Consequently, our quarterly reviews are in place to ensure we’re always aligned with your goals, making adjustments where necessary.
In the same vein, while we aim for perfection, we recognize that things don’t always go as planned. However, we stand by our promise to be transparent and proactive. Challenges don’t deter us; rather we strive to find workability and solutions in them.

Stay updated, anytime. With our live dashboard, you don’t have to wait for periodic reports. Get insights into your SEO performance in real-time.

To sum up, we’ve always put our clients’ needs at the forefront of our operations. It’s this dedication to service and collaboration that’s seen us grow and retain our clients, including the very first one from 9 years ago. Our success is a reflection of yours, and that, above all, is what drives us.

Have Any Questions?

Drop a message or WhatsApp us.

Connect with one of our SEO experts to work out a local SEO strategy for your business. 

  • Tell us about your project
  • We do a quick local SEO audit of your project
  • We evaluate SEO impact and returns
  • You get a non-obligated estimated cost
Frequently Asked Questions

Top Questions On Local SEO Answered By Our SEO Company

Understanding Local SEO At its core, a local SEO company in Singapore like NightOwl SEO Agency focuses on optimizing a business’s online presence to attract more traffic from relevant local searches. These searches typically happen on Google and other search engines.

Our Key Responsibilities Include:

Boosting Local Online Presence:

The primary aim of local SEO is to make your business visible for geographically-related searches. In other words, if someone is looking for a service “near me,” a local SEO company ensures your business pops up.

Increasing Organic Traffic:

By optimizing various aspects of your website and off-site activities, a local SEO company helps drive more organic traffic to your site from search engines.

Optimizing Local Listings:

We ensure that your business is correctly listed on Google My Business and other local directories, ensuring accuracy and consistency.

In conclusion, a local SEO company streamlines your online presence, ensuring that locals can find you easily and quickly.

The Landscape of SEO All three – SEO, local SEO, and international SEO – revolve around optimizing online content. However, the difference lies in their focus.

SEO (Search Engine Optimization):

This is the broad practice of optimizing a website to rank higher on search engines. It doesn’t necessarily target a specific geographical location.

Local SEO:

As the name suggests, local SEO is SEO with a twist. The twist? A geographic focus. Moreover, it emphasizes improving rankings in specific localities, especially on Google Maps.
For example, if someone searches for “plastic surgery Singapore,” a local SEO strategy would ensure a Singapore-based clinic ranks high.

International SEO:

Think of international SEO as multiple local SEO campaigns bundled together. It’s a strategy that targets multiple countries or languages. So, if a clinic offers services in both Singapore and Korea, international SEO ensures it ranks high for “plastic surgery Singapore” and “plastic surgery Korea.”
In short, while all three are intertwined, their focus differs based on geographic relevance.

Pricing Insights

Most agencies have a range for their SEO services, with prices fluctuating based on various factors. However, we believe in transparency.

Factors Affecting Pricing:
  • Industry Type: The competitiveness of your industry’s keyword can influence costs. For instance, a common service might be more competitive than a niche one.
  • Website Specifications: Depending on your current website structure and content, the pricing might vary.
Our Pricing Model:

We have a minimum management fee of $1,800 per month. And here’s why: every campaign setup involves a series of processes, to attain an optimal campaign optimization, across a period of 6 to 12 months.

Our Comprehensive SEO Campaign Involves:
  • Extensive Keyword Research
  • Title Tags Adjustment
  • Meta Description Enhancement
  • Strategizing for Two Monthly Blog Articles
  • A Thorough SEO Audit
  • Technical Adjustments: Including Robots.txt, Sitemap.xml, etc.
  • Setting up Google Analytics and Google Search Console
  • Active Link Building
  • Content Rewriting for Key Pages
The SEO Campaigns Are Designed To Win

Our pricing is designed to minimally 3x your SEO returns. First, this means that we aren’t going for just increased rankings. In fact, we aim to achieve a top 5 ranking for your keywords in an SEO campaign, to become the niche leader. That is to say, we have to beat the page 1 competitors. Hence while other agencies might charge anywhere between $500 to $10,000 monthly, our pricing are designed to win the game. With us, you are investing in confidence, expertise and results.

Hence while other agencies might charge anywhere between $500 to $10,000 monthly, our pricing are designed to win the game.

With us, you are investing in confidence, expertise and results.

The Digital Transformation of Consumer Behavior in the COVID Era

First, the COVID-19 pandemic has, without a doubt, reshaped and revolutionized consumer shopping behaviors. As a result, businesses, including SEO agencies, have observed several distinct trends in how consumers interact with digital platforms.

The Inclination Towards Online Research

Next, one of the most prominent shifts has been the increasing reliance on the internet to not just shop, but also to research and discover new products. For instance, the search interest for specific products such as “best exercise bikes,” “best ring lights,” and “best air fryers” skyrocketed, witnessing an increase of 100% or more over the past year.

Google’s Response: Aiding Online Shoppers

Thirdly, understanding this trend, Google introduced the “Best Things for Everything Guide.” This initiative aims to simplify the shopping journey for consumers, making it easier for them to find top-quality products and the best vendors to purchase them from.

Local Searches: Not Just a Trend, But a New Norm

Next, consumers are turning to Google to identify what’s available in their immediate vicinity. The increased commercial intent is evident across various Google platforms, from Google Search and Google Maps to YouTube.

Digging Deeper: Specific Local Searches

In addition, take for example, many consumers are increasingly researching online before setting out to physically visit a store or pick up items. Searches with terms like “local businesses near me” have soared by over 80% year over year. Moreover, highly specific searches, such as “who has nintendo switch in stock,” have grown by a staggering 8,000% year over year.

Dining in the Digital Era

Lastly, beyond retail, the dining sector also experienced shifts. Pre-pandemic, most consumers would spontaneously decide to dine out or order takeout. However, during the pandemic, online research became integral. A study by Google highlighted that two-thirds of dining consumers turned to search engines for information on food and beverages.

In Conclusion: The Digital Era’s Implications for Businesses

The pandemic has undeniably accelerated digital adoption among consumers. To conclude, the emphasis on local searches, especially on platforms like Google Maps, is more relevant than ever. For businesses, this underscores the importance of optimizing their online presence, ensuring they are easily discoverable both for online sales and local foot traffic.

Where Can I Find Out More About Local Search Trends?

For a more in-depth analysis and understanding of these trends, you can explore this article by Google’s on local shopping trends: https://blog.google/products/ads-commerce/local-shopping-trends/

Google Maps and SEO

Certainly, there’s SEO specifically tailored for Google Maps. In fact, it’s an integral part of local SEO. The main objective here is to optimize a business’s presence so that it ranks higher on Google Maps when potential customers search for relevant services or products nearby.

For example, if someone searches for “cafes near me,” businesses that have optimized for Google Maps SEO are more likely to appear at the top of the results.

Therefore, just like traditional SEO focuses on search engine rankings, Google Maps SEO emphasizes map rankings.

A Guide to Google Maps Optimization

Optimizing for Google Maps is crucial for local businesses. After all, it’s often the first point of contact customers have with a local service.

Here’s how you can enhance your Google Maps presence:

  • Complete Your Google My Business (GMB) Listing: Firstly, ensure all your business details are accurate and complete. This includes your business name, address, phone number, and operational hours.
  • Encourage Reviews: Next, ask satisfied customers to leave positive reviews. Reviews play a significant role in rankings.
  • Upload Quality Images: Thirdly, visuals offer insights into your business. Therefore, include high-quality images of your products, services, or premises.
  • Ensure Consistency: In additional, ensure that your business information is consistent across all online platforms.
  • Optimize Business Description: Next, in your GMB description, incorporate keywords relevant to your business. But, ensure it reads naturally.
  • Use Local Phone Numbers: Lastly, it’s recommended to use a local phone number as opposed to a call center number.
It is A Continuous Process

In conclusion, optimizing for Google Maps is a continuous process. In additional, regular updates and consistency are key to ensuring your business remains visible to local customers.

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