Get Seen. Get Results With SEO

10 years of experience as a SEO agency in Singapore.

We help brands drive long-term growth.

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No More Hunting
And Hustling

Rank at the top and let leads come to you effortlessly.


Become The
Industry Leader

Stand out in the crowded digital arena. Become an established brand.


Be Customer's
Preferred Choice

Pair a top Google rank with a standout website, to drive more conversions


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Challenges Our Customers Faced

Is SEO still relevant in 2024? Why do many still engage a SEO company in Singapore?

In today’s digital world, you might wonder if SEO services are still worth it. Here’s the data: 90% of people still find what they need from Google. Hence why companies, big or small, still continue to engage SEO services to make sure people can find them online.

Being an SEO agency in Singapore for the past 10 years and working with diverse customers, we’ve seen firsthand the challenges every business faces trying to get noticed in an oversaturated market.

Man standing out from the crowd

Overcome existing limits in growth

If you are not showing up on Google, you are missing out on a big piece of business growth. Getting yourself into the top 5 of Google, can help you reach more people, beyond your existing customer base and referrals.

Capture more business opportunities

Think about it: most people use Google Search to find what they need for. If your SEO competitors show up before you, guess who’s capturing those customers – not you.

Standing out in a crowded market

Today, every brand is fighting for attention online, using everything from social media marketing to SEO. Cutting through the noise is challenging unless you rank strongly in the top 5 on Google.

NightOwl SEO

We help businesses drive long-term business growth by propelling them to the forefront of search engine rankings

For every 1,000 monthly searches, about 60%, or 600 people, click on one of the top 5 websites they see on Google’s first page. If your website is among them, you’ll see a significant increase in people discovering your services automatically, reducing the need for ads, business referrals, and networking.

For smaller businesses, this means you can relax, knowing new customers can find you on their own, ensuring a steady stream of inquiries. For large brands, being at the top reinforces credibility, solidifies market leadership, and builds customer trust.

We are recognized for our results and expertise as an SEO agency in Singapore

Nightowl SEO was started in 2013, and since then, we have helped many businesses get noticed on Google. We’re not just experts in SEO; we’re also a Pre-Approved Solutions (PSG) Vendor with IMDA and ESG.

This recognition means we know our stuff, and businesses that team up with us can save big—getting up to 50% off our SEO services through government-supported initiatives.

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SEO Rankings Of A BBQ Catering Company In Singapore

As a SEO company, we are out to build genuine long-term business partnerships.

At NightOwl, we thrive on long-term collaboration. Running a search engine optimisation campaign isn’t just a one-time deal – it’s an ongoing campaign to grow, maintain and keep your rankings ahead of others.

When you succeed, so do we. That’s why our approach is always rooted in ensuring your growth and success.

SEO Services Singapore

Get discovered by potential customers and grow your business with our SEO services


Traditional SEO

Kickstart Your SEO Journey

Most clients begin their SEO journey with us here. Traditional or standard SEO means the foundational all-on-one search engine optimisation efforts our SEO specialists perform to have your website climb to the Page 1 of the Google.

Our SEO agency in Singapore will handle everything from keyword research, running an SEO audit of your website, to content marketing and building high quality backlinks that push you higher in the search engine rankings.


Local SEO

Get Found by Location-Based Searches

Local SEO is a specialised SEO strategy that makes your business show up in both Google maps and search engine rankings, when people nearby search for location-based terms.

Perfect for business with a physical presence or those serving specific geographic areas, this approach includes Google My Business optimization, local citations, and tailored regional content.


International SEO

Expand Your Reach Globally

Thinking of going global? Our International SEO services prepares your business for a worldwide audience.

Involving a range of SEO strategies such as geo-targeting, hreflang tags, and understanding the nuances of multilingual SEO, our team of SEO consultants make sure that your business can be found and understood across the globe, opening up new markets and opportunities.


Enterprise SEO

Advanced SEO For Large Websites

For businesses with big websites, especially those with hundreds to thousands of pages, enterprise SEO helps manage and optimize your massive online presence. Our Enterprise SEO services provides a strategic approach to optimize vast websites efficiently.

From prioritizing high-impact pages to ensuring consistent, high-quality website traffic and top-page brand placements on Google, we tailor our efforts to meet the complex needs of large-scale operations.


Learn how our SEO consultants drive results


1. SEO Strategy And Onboarding

Our SEO specialists kick things off with a deep dive into your business, setting up a custom SEO strategy that aligns with your goals.

This means understanding where you are, where you want to be, and how we’ll get there together. The onboarding process ensures we’re all on the same page from day one in our marketing strategy.


2. Keyword Research

Keyword research is about discovering exactly what your target audience are searching for in Google search engine.

We identify the search terms that will drive the right website traffic to your site, making sure we target phrases that will lead to conversions and sales. This step lays the groundwork and marketing objectives for the entire campaign.


3. SEO Audit

Our SEO audit takes a comprehensive look at your existing website to identify what’s working and what needs improvement.

Our SEO agency will examine your site structure, content, and current SEO performance to create a robust seo strategy for success. This means spotting opportunities and tackling any issues head-on.


4. On Page SEO

On-Page SEO involves optimizing the content and structure of your website to make it more Google-friendly.

We ensure your titles, headers, content, and images are all working to boost your ranking. This means making your site as attractive as possible to both search engines and users.


5. Off Page SEO

Off-Page SEO is all about enhancing your presence outside your website.

We focus on social media, directories, and other websites to build your brand and authority online. This means getting the word out about your business in all the right places.


6. Technical SEO

Technical SEO ensures that your website is technically set up to be indexed and ranked by Google.

We look at site speed, mobile-friendliness, and secure browsing to ensure your site meets Google’s standards. This means providing a smooth and accessible experience for your users.


7. Building High Quality Backlinks

Backlinks are crucial for building your website’s authority and helping you rank higher.

We focus on securing high-quality backlinks from reputable sites in your industry. This means boosting your credibility and search engine ranking through strategic partnerships and content.

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8. Content Marketing

Content marketing involves creating valuable, relevant content that attracts and retains a clearly-defined audience.

We help you craft articles that speak directly to your customers’ needs and interests. This means driving engagement and keeping your brand top of mind.


9. Campaign Reporting

Regular campaign reporting keeps you informed on the progress and impact of our SEO efforts.

We provide clear, actionable insights into your campaign's performance, from keyword rankings to traffic growth. This means making data-driven decisions to continuously refine and improve your strategy.

Real Results. Real Presence

Discover how we can also drive SEO results for you from our case studies

How we helped Daniel of EZBBQ became an industry leader, driving 7 digits of sales revenue

Daniel began with a modest BBQ outlet in Geylang in 2014, hindered by an outdated website and limited online visibility. When EZB engaged us as their SEO agency, our first step was a complete website overhaul, followed by a vigorous SEO campaign.

By the end of the first year, our seo company clinch the Rank #1 position for BBQ Catering and its related keywords in the search engine results pages.

It resulted in a significant jump in organic traffic, which exceeded 5 digits. Annual sales broke through the 7 digits of business revenue. Since then, EZB has gone on to become Singapore’s biggest BBQ catering company.

How we helped Jack from Happy Sparrow more than double his business with SEO strategy

When Jack launched his team-building venture, his success was built on personal referrals. Although he was a master at networking, his online visibility was virtually zero.

Jack engaged our SEO services in 2015. Our SEO agency kickstarted his SEO strategy with a digital makeover spotlighting his vibrant “fun facilitator” persona, in his website. From there, we ran a robust SEO campaign and clinched the #1 spot for “Team Building Companies in Singapore” in the search rankings.

As a result of the jump in organic traffic that translated to a bigger influx of web enquiries, Jack transitioned from a relentless offline networker to one of the industry leaders today, enjoying a daily, effortless influx of customer enquiries.

Pre-Approved PSG SEO Company Singapore

Get up to 50% off our SEO services with PSG funding

Our SEO company is recognized as a government-approved digital partner. Eligible businesses can tap up to 50% funding support through the PSG Productivity Solutions Grant for our specialized SEO services.

Empower your brand, fortify your online presence — all at a fraction of the cost. 

NightOwl SEO Agency Is A PSG Approved Vendor From Enterprise Singapore and IMDA
Customer Reviews

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About Nightowl SEO Agency

Frequently Asked Questions

Defining SEO: Search Engine Optimization (SEO) makes your website more visible on Google, helping potential customers find you easily. It’s about fine-tuning your site so it ranks higher in search engine results pages.

However, it is important to note that SEO itself doesn’t directly lead to sales; it increases organic traffic, and a well-designed website turns that organic traffic into enquiries and sales.

SEO’s Role in Business: Consider SEO as a way to drive foot traffic to your store. Just as a store’s layout and promotions attract and convert customers, a well-optimized website reaches potential customers who are already searching for your services on Google and converts them into sales.

With 90% of online discoveries starting from Google, being invisible on the first page of search rankings means missing out on substantial business opportunities.

The Power of Ranking High: Occupying the top spots on Google Search is crucial; data shows the first rank gets a 39.8% clickthrough rate, significantly higher than any paid ad.

This illustrates that SEO isn’t just about getting more visitors—it’s about capturing the attention of those actively seeking your products or services, making it an essential investment for business growth.

SEO might seem complex, but when businesses come to us for seo services, our goal is to craft a strategy that aligns with their marketing goals, without bogging them down with technical terms. Here’s a simplified breakdown:

Traditional SEO:

This is often where businesses start. It’s about improving your website’s visibility on Google Search so it climbs Google search rankings. Through keyword research, site audits, content creation, and link building, we lay a strong foundation to boost your site’s organic traffic.

Local SEO:

This strategy makes sure your business shows up when customers add location-based terms to their searches. Ideal for businesses with a physical presence or specific service areas, we focus on local visibility through Google My Business optimization, managing local reviews, and regional content creation.

Enterprise SEO:

For large companies with extensive websites, the challenge is optimizing a vast array of pages. We craft strategies that enhance visibility while ensuring brand consistency, addressing the unique challenges of managing a large digital footprint.

International SEO:

For brands aiming global, we adapt your website for different regions and languages. This involves cultural customization, hreflang tags for language targeting, and strategies tailored to various international markets.

On-Page SEO:

Here, we optimize website elements you can control directly, like content and HTML. Enhancing these aspects improves both user experience and your site’s readability for search engines, helping your site rank for relevant searches.

Off-Page SEO:

This involves building your site’s reputation beyond its own pages. Through strategic link-building and social media engagement, we signal to search engines that your site is a credible and authoritative source.

Technical SEO:

We dive into the backend of your website to ensure it’s structured properly for both search engines and users. Focusing on site speed, mobile-friendliness, and crawlability, we tackle the technicalities to boost your site’s search engine ranking.

Content Marketing:

Beyond just keywords and links, effective SEO relies on engaging, high-quality content. We help you create content that resonates with your audience, driving both traffic and conversions.

Campaign Reporting:

Lastly, we keep you in the loop with detailed reporting. Tracking your search rankings and adjusting strategies as needed, we ensure your SEO campaign is on track for success.

While tons of SEO companies in Singapore claim to do it all, our SEO agency plays it differently. We stick to what we know best: SEO. This means all our energy and smarts go into making sure your site shines on Google. It’s like we’ve put all our eggs in one basket, but it’s a really good basket.

Think of us not just as your SEO agency but more like part of your team. We’re all about keeping things clear and straightforward, so you always know what’s happening. It’s like having a friend who’s really good at SEO, helping you out every step of the way.

Our track record? Well, it’s not just talk. We’ve helped loads of businesses climb to the top and stay there. We don’t just aim to be another “best SEO agency in Singapore” or “best seo company in Singapore”; we focus on being the best for our clients, period. Picking NightOwl means choosing a partner who’s as invested in seeing you win as you are.

1. The Initial Phase:

The journey to seeing tangible results from search engine optimization can vary, but generally, it spans 6 to 12 months. At the outset of our SEO campaigns, the first 30 to 45 days are critical for fine-tuning your website’s optimization.

This initial period is about laying the groundwork so that Google can effectively recognize and index your targeted keywords. By meticulously optimizing your website, we set the stage for Google to accurately match your content with user searches.

2. Building Momentum:

With the foundational on page SEO and off page SEO setups in place, our SEO strategies pivots towards content marketing and the cultivation of high-quality backlinks. These efforts are geared towards bolstering your site’s credibility in the eyes of search engines.

Typically, clients begin to observe a noticeable improvement in their rankings within the first three months.

Achieving a coveted spot on Google’s first page, however, often requires up to six months, with the top three positions possibly taking anywhere from six to twelve months to secure.

We advise our clients to embark on at least a one-year journey with us to realize substantial results, though signs of growth and upward movement in keyword rankings can be witnessed as early as three months into the campaign.

At NightOwl, we’re not just another SEO agency. We have been in this industry for over a decade and we have learned a thing or two about what makes a great partnership. It’s all about being skilled, dependable, and, most importantly, great communicators.

We know the ins and outs of SEO can get complicated, and not everything always goes according to plan. That’s why we make sure to keep the lines of communication wide open. Our team is here to make sure you’re in the loop and feeling confident, especially when the going gets tough.

Here’s how we do it:

Starting Strong: Our SEO Consultants kick things off with a chat to get to know your business and to get you up to speed on our SEO game plan.

Easy Onboarding: We set you up right from the get-go, so you’re all set to make the most of our partnership.

Keeping In Touch: Through direct chat channels, we’re always just a message away for quick updates or questions.

Regular Check-Ins: Every few months, we review our strategy with you to make sure we’re on track and to adjust as needed.

Tools of the Trade: We use top-notch SEO tools like Google Analytics to keep an eye on progress and tweak our approach for the best results.

At NightOwl, it’s not just about pushing you up the search rankings; it’s about building a trusted relationship where we grow and succeed together.

In Singapore, the cost can be all over the place. If you’re looking at freelancers, you might be paying anywhere from $200 to $600 each month. But if you’re diving into the world of professional SEO agencies, prices usually start from $1,200 and can go up to $3,000 monthly.

Here’s What You’re Paying For SEO Agencies:

The Nitty-Gritty Work: This includes all the behind-the-scenes stuff like digging into keywords, making your site SEO-friendly, fixing technical glitches, and crafting content that ranks.

The Power of Backlinks: Getting a nod from reputable sites isn’t cheap, but it’s gold for boosting your site’s authority and climbing up those search rankings.

Our Approach to SEO Pricing

At NightOwl, we’re not about cookie-cutter SEO services. We get that every business is fighting its own battle in the SEO arena. That’s why our pricing, which ranges from $1,500 to $3,000, is tailored to fit your specific needs and the competitive landscape you’re up against.

Plus, if you’re new to SEO, you will be able to tap on the PSG grant to get up to a 50% reimbursement off your SEO campaign, for the first six months with us.

Is Forking Over for SEO Worth It?

Here’s the thing – SEO’s value depends on what you’re hoping to achieve. A well-oiled SEO campaign could be bringing in anywhere from a handful to a boatload of leads each month.

It all boils down to whether the leads and growth potential balance out the investment for you.

Browse our SEO pricing here.

Here at NightOwl SEO, we’re not your jack-of-all-trades digital marketing shop. Nope, we stick to what we know best: SEO. While other agencies might juggle everything from tweets to Google Ads, we’ve chosen to hone our craft in SEO exclusively.

Why Put All Our Eggs in One SEO Basket?

Well, after a decade of dabbling across the digital marketing spectrum, we noticed something. Our knack for nailing SEO strategies and delivering top-notch results was unbeatable, but when it came to other areas, we were just okay.

That’s why we decided to zero in on SEO – pouring every ounce of our expertise into mastering the art of search engine domination.

What This Means for You

If a broad spectrum of digital marketing services is what you’re after, we might not be the perfect match. However, if your aim is to partner with a dedicated, expert SEO agency in Singapore, then NightOwl is your ideal choice.

Our commitment to SEO means you’re getting specialized service aimed at not just improving your online presence but dominating Google’s top rankings.

With a team that’s technically skilled and deeply invested in your success, partnering with NightOwl isn’t just about achieving higher ranks; it’s about embarking on a journey towards sustained digital excellence.

SEO isn’t just about making your site visible on Google; it’s about connecting with your audience at the right time and place. Here’s what goes into our SEO services:

  1. Understanding Your Audience with Keyword Research: We start by figuring out what your target customers are searching for online. This guides our entire strategy, ensuring we focus on what matters most to your potential clients.
  2. Tuning Up Your Website with an SEO Audit: Think of this as a health check for your site. We look at everything that could affect your rankings – from how fast your pages load to the quality of your content and links.
  3. Learning from the Competition with Competitive Analysis: By checking out what your competitors are doing, we craft a strategy that positions you ahead in the race.

From Strategy to Action:

Next, we roll up our sleeves and get to work:

  1. On-Page SEO and Technical SEO: We make your website not just Google-friendly, but user-friendly too.
  2. Content Marketing: Regular, engaging content to catch Google’s and your audience’s attention.
  3. Building Trust with Off-Page SEO: We help your site earn backlinks, kind of like online votes of confidence, boosting your credibility on Google.

Whether it’s Local SEO to put you on the map or International SEO to take your brand global, we tailor our approach to meet your specific needs.

Our aim? To not only lift your site higher on Google but to make it a valuable resource for your customers.

At NightOwl, we believe in honest and upfront communication, especially when it comes to guarantees for our SEO services. Here’s how we handle it:

Customized Approach for Each Client:

SEO isn’t one-size-fits-all. Every business faces unique challenges and competes in different landscapes.

Given the ever-changing nature of Google algorithms and the distinct competitive environments across industries, we tailor our strategies specifically to each client’s needs, rather than making blanket guarantees.

Situational Guarantees:

We understand the importance of assurance and peace of mind in any investment.

That’s why, in certain cases, we do offer guarantees. These are based on clear, mutually agreed upon expectations, always communicated with transparency about potential risks and rewards.

It’s about finding a balance that provides security for your investment while setting realistic goals.

Our Commitment to You:

Ultimately, our SEO agency aim is to ensure you feel confident and informed every step of the way—whether we’re offering a guarantee or not.

We strive to deliver quality, results, and the peace of mind that comes with knowing your SEO campaign is in good hands.

Let’s talk and craft a plan that aligns with your goals, offering the assurance you need to move forward

At NightOwl SEO, we prioritize clarity and transparency, especially when discussing the returns you can expect from our SEO campaigns. Here’s our approach to breaking down ROI:

1. Traffic Potential and Conversion Estimates:

Our journey begins with detailed keyword research to estimate the increase in traffic your site could see from achieving higher Google rankings. For instance, if targeting keywords have a total search volume of 1,000 per month, landing in the top 5 could significantly boost your site visits.

We’ll then look at your current conversion rate to project the number of new leads or sales this increase in traffic could generate.

2. Assessing Sales and Profit Increases:

By understanding the conversion journey—from site visits to actual sales—we estimate the potential profit boost from SEO.

Whether you’re an e-commerce platform or a service provider, we’ll calculate how improved rankings translate into tangible business growth, considering factors like average sale value and conversion rates.

3. Tailored ROI Projections:

Each business is unique, which is why we provide customized ROI projections before any campaign kick-off. This involves a deep dive into your specific market, competition, and business objectives to ensure you have a clear picture of what SEO can do for you.

Through this meticulous approach, we aim to demystify SEO ROI, empowering you with the knowledge to make informed decisions about your digital marketing investments.

With NightOwl SEO, it’s not just about higher rankings—it’s about driving real business outcomes and growth

1. Beyond Just Keywords:

At NightOwl, we generally work with 20 to 30 keywords in our standard SEO campaigns. But, it’s key to grasp that today’s SEO goes beyond just targeting individual keywords. We’ve adapted to the more sophisticated “cluster” approach, grouping related keywords together.

This means we optimize your site for a whole set of related searches, not just one or two keywords.

2. Embracing Semantic SEO:

The big shift in SEO is towards understanding the meaning and context of content, thanks to Semantic SEO. This modern strategy uses the way search engines now read and rank content, making it crucial for us to focus on the broader topics (or clusters) your audience is interested in.

So, instead of isolating single keywords, we aim to dominate whole categories related to your business.

3. The Cluster Advantage:

Our strategy typically targets 1 to 2 keyword clusters per campaign, without setting a cap on the number of keywords within those clusters. This method doesn’t just increase your visibility across a range of searches; it builds your site’s authority in those areas.

As a result, when you branch into new topics, your site already has a solid foundation to rank better, faster.

1. The Essence of White Hat SEO:

At its core, White Hat SEO involves strategies that comply with search engine guidelines, focusing primarily on delivering value to the user. It’s about ethically enhancing your site’s visibility through quality content creation and earning backlinks from reputable sites.

This approach prioritizes your site’s credibility and aims for sustainable growth, ensuring your SEO efforts contribute positively to your online reputation and search rankings.

2. The Risks of Black Hat SEO:

Contrary to White Hat practices, Black Hat SEO employs dubious methods to manipulate search engine rankings. Tactics such as artificially inflating site traffic through paid schemes or manipulating engagement metrics present quick, yet perilous shortcuts to apparent success.

However, these practices are fraught with danger, as they can lead to severe penalties or outright bans from search engines.

Opting for Black Hat SEO might offer a fleeting boost, but it jeopardizes your site’s long-term presence and trustworthiness on the web.