Make Your Brand Globally Recognised With International SEO

International SEO is the process of growing your website’s organic presence in global markets. It enables businesses to tap into audiences in specific countries, enhancing reach and brand awareness.

In short, when we talk about International SEO, we are essentially orchestrating multiple custom-tailored SEO campaigns, each perfectly tuned for a specific country. Each campaign considers the unique set of competitors and search habits in that region. A strategy that excels in one country might not be as effective in another.

Thus, International SEO is more intricate than a local SEO campaign as it’s like managing multiple country-specific SEO efforts simultaneously.

Both International and Local SEO share core components like content optimization and quality backlinking. However, there are key distinctions:

Keyword Focus:

First, local SEO often includes location-specific keywords (e.g., “SEO Singapore”), while International SEO targets multiple countries with tailored keyword strategies.

Google Business Maps:

Next, local SEO places importance on optimizing for Google Maps, especially for businesses targeting local audiences.

Technical Complexity:

Lastly, International SEO requires higher technical optimization, accounting for localized languages, implementation of hreflang tags, and ensuring content fits with regional search behaviors.

In conclusion, see International SEO as scaling multiple countries’ Local SEO efforts.

Every client and country is unique. Each nation presents its own set of competitors, vendor partnerships, SEO strategies, and user search behaviors. We take a holistic approach:

Research

Firstly, we dive deep into local search behaviors and competition.

Phased Approach:

Second, we design campaigns in stages – detection, ranking, solidifying top status, and then scaling across keyword clusters and countries.

Country-Specific Strategy:

Third, the competition varies across countries. For example, the SEO landscape in Indonesia might differ vastly from the U.S. or Singapore.

While the process sounds intricate, clients can relax and specify their target markets; we manage the heavy lifting. And for those curious about the mechanisms, we’re always open to share.

Achieving international SEO brings substantial results. Here’s the reality: The digital world witnesses an overwhelming 90% of products and services being discovered through search engines. Similarly, delve a bit deeper, and you’ll find that the top 3 positions on Google’s search results claim a staggering 25% of the click-through rate. These statistics aren’t just impressive. In fact, they hold the potential to transform a business.

The Challenge & How We Be A Strategic Partner

But let’s also acknowledge a challenge here. This vast potential is no hidden secret, and many companies are vying for those coveted top positions. That is to say, the digital realm is awash with businesses trying to leverage this advantage, so how do you stand out? As such, this is precisely where we step in, donning the role of your strategic partner.

SEO Like A Battlefield Game

For example, consider SEO as a battlefield where each country presents a new territory to conquer. The secret lies not just in showing up but understanding where to engage, how to strategize, and when to strike. By utilizing advanced SEO tools, which for the sake of analogy, can be seen as “spy tools”, we can evaluate the competitive landscape of each territory. This intelligence lets us identify keywords and segments that aren’t yet dominated by your competitors. In short, our strategy then hinges on the age-old wisdom of “divide and conquer.”

Just as any war requires resources, so does an SEO campaign. Think of your budget as ammunition. Each battlefield or market demands a certain amount of resources.

Above all, depending on your business vision and budgetary constraints, we will guide you on the required “ammunition” and strategically deploy it for optimal results.

If you had not done so, you should definitely check out some of our best case studies on global seo

• Korean Plastic Surgery Company Global SEO Case Study
• Ball Bearings Company International SEO Case Study

1. Research Your International SEO Strategy

A massive 70% of businesses operate without a clear SEO strategy, which is akin to navigating without a compass. Detailed research is paramount.

• Objective Analysis: First, gut feelings aren’t enough. Understand your target countries, allocate resources judiciously, and maximize ROI. Tools like Google Analytics and Ubersuggest can assist in gauging potential search volumes.
• User Intent: Next, deep-dive into user behavior by conducting manual Google searches, evaluating SERPs for key terms, and observing cultural nuances.
• Assessing ROI: Last but not least, provide solid evidence that redirecting resources toward international SEO will yield better results in the long run.

2. Choose Your URL Structure

Your content’s origin significantly impacts its international SEO ranking. For instance, a German individual looking for information on Bratwurst would likely prefer a native source over an American one.

• URL Options: Firstly, depending on your target audience and strategic goals, you can opt for different URL structures. Whether it’s ccTLDs (like .de for Germany), subdomains, subdirectories, or gTLDs with language parameters, each has its pros and cons.
• Dominance of ccTLDs: Next, many countries lean towards local domain extensions, such as .co.uk in the UK, even if the website belongs to an international company.

3. Language Target Your Site:

Google prioritizes content presented in a user’s native language. Hence, your site must cater to this preference.

• Quality Translation: Relying solely on machine translations can be detrimental. Ensure every part of your site is impeccably translated. In addition, utilizing language tags, like hreflang, further enhances user experience.

4. Tailor Your Content:

The average global user spends just 54 seconds on a webpage. Thus, delivering tailored content is essential.

• User Intent: As with all SEO strategies, aligning with user intent is critical. This becomes even more intricate with international SEO, where direct translations might not capture the nuances of localized searches.
• Research Tools: Additionally, employ tools like Ubersuggest to understand the search behavior of different countries and tailor your content accordingly.

5. Prioritize Which Countries You Target:

International SEO requires a targeted approach. Instead of casting a wide net, focus on specific countries or regions.

• Resource Allocation: Evaluate your internal resources, from software developers to cultural experts, and ensure you can cater to the specific needs of your targeted countries.
• Authority Building: Cement your brand’s authority in key target countries to realize the full potential of your international SEO efforts.

For more information, check out our comprehensive guide to international seo.

Our International SEO packages begin at SGD30,000 annually for two countries.

For more countries, pricing varies.

We design every plan based on individual client needs. Given there are 195 countries, we customize our offerings rather than providing a one-size-fits-all package.

After understanding your goals, we offer a detailed cost breakdown and potential ROI analysis.

Lastly, at NightOwl, we have a no hard-sell policy. We believe in genuine, reliable services. We’ve thrived for nine years as a trusted and reliable seo company in Singapore because of our commitment to quality and long-standing client relationships.

Simply reach out to us, and we’ll guide you transparently, allowing you ample time to make an informed decision with no obligations.