Before Working With Us
The client is a high-end cosmetic surgery clinic specialising in Korean Plastic Surgery in South Korea.
- They had hired numerous SEO companies in South Korea and India, but none of them were able to place them in the top three globally.
- Their website was ranked on Page 2 on average.
- They understood that reaching the top three globally would have a significant impact on their business.
- They made the decision to source from Singapore due to the high work ethic and strong command of the English language.
- They sought a marketer who can provide consistent, dependable, and long-term international SEO solutions.
The Behind The Scenes Work
International SEO Game Plan
Global SEO Keyword Research:
Our exhaustive keyword research for the Singapore, Malaysia, Singapore, Australia, and USA markets revealed a surprising finding.
More than 50,000 searches for phrases like “Korean Plastic Surgery” and specific operations like “Nose Surgery” and “Breast Augmentation” were made per month. As a result, achieving a top 3 rank can provide 10,000 more organic visitors to the client’s website per month. Every 100 new visits could result in five new inquiries with the use of effective conversion tactics.
In other words, this opens up the possibility of 500 more inquiries each month, totaling an amazing 6,000 inquiries extra per year, across 5 countries.
The client’s willingness to make a major investment to become the industry leader was clearly driven by the high potential returns involved.
After thoroughly examining their website, our SEO audit identified a number of issues.
- Authority and Backlinks Concerns: Despite being obvious, their previous SEO efforts had not been able to raise their site’s authority score to the targeted level. We believe that their progress had previously been hampered by the acquisition of low-quality backlinks.
- For instance, matching or surpassing competitors’ authority scores of DA40+ becomes essential. Anything less than DA40+ links purchased simply won’t make it in the cutthroat SEO environment.
- URL Optimization Issues: Their URL structures were another glaring flaw. Pages like the breast augmentation page have numerical URLs, which are unfriendly to search engines.
- On-Site Optimization Concerns: On the plus side, common on-site optimisation issues were present but manageable. For instance, problems with headers and meta tags can be easily addressed and fixed right away.
Results of Our Campaign
After Working With Us
Once we were appointed for international SEO across five countries in 2020, the game plan, akin to the precision of a master surgeon, was sketched as follows:
- On-Site Optimization: Firstly, we addressed all pages, ensuring headers were meticulously optimized.
- URL Overhaul: Next, we transformed previously numeric URLs into meaningful text-based ones, ensuring key services were prominently showcased.
- Robust Backlinking Strategy: Thirdly, given the intense competition, where rivals boasted authority scores between 40 to 50, our backlinking strategy was particularly ambitious. Harnessing high-traffic domains of DA40+ and DA50+ became imperative, and the client’s budget played a pivotal role in this.
- Local Citations: Lastly, we constructed local citations to bolster Google’s local indexing capabilities. This move is crucial, especially when dealing with international SEO campaigns.
The Results? Top 3 For 5 Countries In 6 Months, Rank 1 For All In A Year
Soaring Ranks: Within a mere six months, our strategies propelled the client to the enviable top 3 positions. Fast-forward a year, and they dominated almost every targeted keyword at the Rank 1
Impressive ROI: The client witnessed an astounding 30x+ ROI, a testament to the surge in traffic and ensuing inquiries. To put things in perspective, the coveted Rank 1 captures a whopping 33% of all traffic versus the measly 1% of traffic for websites on page 2 onwards.
Expanding Horizons: Buoyed by the successes, our collaborative journey expanded, encompassing local SEO campaigns for both Thailand and Japan.
In a nutshell, our International SEO strategic approach not only catapulted the client to the top ranks but also significantly expanded their global digital footprint, ensuring unparalleled ROI.