In Moderate To Difficult Niches…
Doing SEO is not enough sometimes. We need to study the competition.
Yes, We Spy On Competitors.
Competitive analysis is just a nicer way to name it. But the actual truth is, we spy on the competition, especially for niches with moderate to tough competitors. And there is a good reason why it is necessary, though not many people say it out.
SEO is a zero-sum game, as there is only a limited number of top 3 spots. If your rankings climb, this means others are dropping in rankings. When others are dropping in rankings, they lose customer exposure and essentially potential business. In other words, your business actual “stole” business from them. This explains why in some tough industries, companies throw thousands of dollars a month to defend their rankings.
How Is Competitive Analysis Done?
We used a combination of tools, to look at how many competitors there are, how strong they are, and calculate based on this data what it takes to compete and push your website to rank in the top of the search results.
For example, here is an example of the “Site Explorer” module taken from Ahrefs.com (Image Credits)
It tells us technical data that helps us understand what kind of firepower it takes to conquer the number 1 spot, how many players in your industry are actively pursuing SEO. From a vendor perspective, it helps us better manage client’s expectations. As we wouldn’t want to overpromise clients if we see an extremely competitive niche. From a client perspective, you actually get to see why some businesses are doing so well online, and what sort of digital marketing techniques are they using to drive their online sales.
And these are part of the strategy and planning we do with clients during the course of the campaigns.Next Up: Digital Methodology