Find Out What Your Customers Are Searching For

Whether you’re running an SEO or SEM campaign, understanding what your audience is searching for is the foundation of success.

We analyse:

• What keywords are relevant to your business.
• How often they’re searched (search volume).
• How competitive they are to rank for.

This helps us create a strong data-backed strategy, to attract the audience you want.

Let’s break it down with an example:

If you run a cleaning service, here’s what the data might look like:

• “Cleaner Singapore” gets 720 searches every month.
• “Cleaning services Singapore” gets 2,900 searches monthly.

If your website ranks in the top 3 positions for these keywords:

• You’re visible to 3,620 searches every month.
• Around 25% of those searches click on your website.

That’s 905 visitors every month—or 10,860 visitors a year. If your website converts even 10% of those visitors, you’ll get:

• 90 enquiries monthly
• 1,080 enquiries annually

This is how a well-executed keyword strategy turns searches into traffic, and traffic into leads.

Keyword research isn’t just about numbers. It’s about understanding your competitors, spotting opportunities, and measuring the ROI of your digital strategy.

• Choose the right keywords for your goals.
• Identify gaps your competitors might have missed.
• Measure potential traffic and ROI.

With this foundation, we ensure your campaigns are built to succeed—whether you’re focusing on SEO or SEM.

Address: 6001 Beach Rd, #22-01 Golden Mile Tower, Singapore 199589
Mobile: (+65) 8513 9812 | Email: hello@nightowl.sg
Working Hours: Mon to Fri, 9AM to 6PM