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Our Approach

Step 5: On-Page SEO

Optimise Your Website For Higher SEO Rankings In Google

On-site optimisation, also known as "On-Page SEO" is an important aspect of SEO. From the results of your SEO audit, we fix SEO-related issues and fine-tune your site to tell Google exactly what keywords you want to rank for, setting the foundation for better visibility.
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What Is On-Page SEO?

Every day, millions of searches are made on Google, each returning a page of 10 results. On-page SEO is the process of helping Google understand your website, decide which keywords your site should rank for, and how far up the search engine they should be rank for.

By optimising your site’s content, structure, and backend settings, we make it easier for Google to find and sort your website into relevant searches.

This process is essential for moving up the search rankings.

How We Optimise Your Website

On-page SEO involves a series of backend adjustments, some handled through coding, others through plugins. Here are a few of the key steps we take to optimise your site:

1. WordPress Yoast SEO Setup

A user-friendly plugin that allows us to edit on-site SEO settings without manual coding. This includes optimising meta tags, titles, and content for your target keywords.

2. Site Speed Audit

Page speed is a ranking factor, and slow-loading sites often fall behind. We conduct a speed audit to identify and fix elements slowing your site down.

3. On-Site Content Optimisation

Strategic keyword placement is key. We refine:
  • Headers: Aligning them with your keywords.
  • Body Content: Ensuring relevance and readability.
  • Meta Descriptions: Crafting engaging summaries for search engines.

4. Keyword Placement

We ensure keywords are present where they matter most:
  • Title Tags
  • Body Content
  • Meta Data

5. Google Search Console + Sitemap Submission

We link your site to Google Search Console and submit a sitemap—a guide that shows Google all your website’s pages. This helps ensure nothing is missed during indexing.

6. Google Analytics Setup

Connecting Google Analytics allows us to track user behaviour, providing valuable insights that inform future optimisations.

7. Google My Business Integration

If your business has a physical location, we optimise and integrate your Google My Business listing to boost local search visibility.

Are All Steps Necessary?

Not every optimisation step is compulsory, and some may not be possible due to design or system limitations. We customise the approach based on what will bring the most value for your site, skipping unnecessary or low-impact tasks.

Does Writing Articles Help SEO?

Absolutely. Content is the lifeblood of search engines—they thrive on it. Websites like Wikipedia rank well because they offer a constant flow of detailed, relevant content.

However, creating content takes time. For competitive niches, it can take hundreds of articles (at least 500 words each) to push rankings significantly. That’s why we pair content creation with strategies like link building to achieve faster and more impactful results.

Valued AT $499

Request A Free SEO Audit

Let us take a closer look at your website. We’ll perform a quick audit, email or record a video explaining why your site isn’t ranking well and what steps you can take to improve.
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