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Step 3: SEO AUDIT

Identify SEO Gaps With A Comprehensive SEO Audit

Think of an SEO audit as a health check for your website. It pinpoints what is holding you back and lays the groundwork for better search rankings. By identifying gaps, issues, or missing elements, we uncover what is stopping your website from reaching Google’s Page 1.
Consultant performing an SEO audit

What Is An SEO Audit?

Every website is unique, and while the basics of SEO apply to all, specific issues could be stopping yours from performing well. An SEO audit dives deep into your site, uncovering technical glitches, content gaps, and opportunities for improvement.

Put simply, it is like a doctor’s checkup—but for your website. It tells you what is working—and what is not. It’s the starting point for boosting your website’s visibility, traffic, and performance.

  • Spot critical issues: Fix what’s holding your site back.
  • Stay ahead of updates: SEO rules change, and regular audits keep you aligned with best practices.
  • Drive real results: A strong audit lays the groundwork for better rankings and higher ROI.

How Do We Run An SEO Audit?

Here is what we look at in an SEO audit:

1. Technical Analysis

We check if search engines can easily access, crawl, and index your website. Common technical issues include:

  • Broken links
  • 404 errors
  • Slow-loading pages

These problems affect user experience and hurt your rankings. We pinpoint and address them.

2. On-Page Optimisation

We fine-tune everything on your site to make it search-engine-friendly:

  • Keywords: Are they used effectively?
  • Meta titles & descriptions: Do they drive clicks?
  • Header tags: Are they clear and optimised?

If your site sells “premium leather shoes,” we ensure every element—content, titles, and tags—reflects this focus.

3. Content Review

Quality content drives traffic and keeps visitors engaged. We review:

  • Content relevance and value
  • Structure and depth
  • Opportunities for improvement

For example, if you have a blog about “how to care for leather shoes,” it should offer detailed, actionable tips that readers love.

4. Backlink Analysis

Backlinks are like trust signals—when quality websites link to yours, Google sees you as credible. We:

  • Evaluate the quality of your backlinks
  • Identify harmful links to remove or disavow

5. User Experience (UX) Assessment

A great website isn’t just optimised for Google; it’s user-friendly, too. We assess:

  • Design and navigation: Is it intuitive?
  • Mobile responsiveness: Does it work on all devices?
  • Site functionality: Can users find what they need easily?

For example, if you’re running an e-commerce store, filters for size, colour, and brand are a must.

6. Competitor Benchmarking

Why let competitors get ahead? We analyse what top-ranking competitors are doing and identify opportunities to outperform them. If they’re publishing detailed guides, we’ll help you create content that’s even better.

Is an SEO Audit a One-Time Thing?

No. SEO isn’t static—it evolves. Think of regular audits as servicing your car. By staying on top of updates and fixes, your website remains optimised and ready to perform.

Valued AT $499

Request A Free SEO Audit

Let us take a closer look at your website. We’ll perform a quick audit, email or record a video explaining why your site isn’t ranking well and what steps you can take to improve.
Not Found On The Page 1 Of Google? Let Us Fix That
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Address: 6001 Beach Rd, #22-01 Golden Mile Tower, Singapore 199589
Mobile: (+65) 8513 9812 | Email: hello@nightowl.sg
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