How Do You Overcome Your SEO Competition?

Want to know how to outrank your competition? It starts with understanding what they are doing, and doing it better.

SEO Competitive analysis is about uncovering the strategies that help your competitors rank in the top spots on Google.

Why is this important? Because SEO is a zero-sum game. There are only so many spots on the first page, and if you climb higher, someone else falls. In competitive industries, businesses pour thousands into defending their rankings because every drop means lost exposure and missed opportunities.

We dive deep into their playbook so we can design a strategy that helps you outpace them.

Using advanced tools like Ahrefs, we investigate what is working for your competitors and identify opportunities to beat them.

For example, the site explorer module in Ahrefs provides us with data that help us evaluate what kind of SEO firepower it takes to rank a site into the top 3 of Google.

These are some of the techniques we apply in the field of SEO competitive analysis.

1. Link Gap Analysis

Backlinks are one of the biggest drivers of SEO success. We:

• Identify the high-quality sites linking to your competitors but not to you.
• Find backlink opportunities that align with your niche.
• Prioritise links that can close the gap and boost your authority.

2. Anchor Text Ratios

Anchor text plays a big role in how Google understands your site’s relevance. We:

• Analyse your competitors’ anchor text distribution.
• Identify patterns in branded, exact-match, and generic anchors.
• Optimise your anchor text to strike the right balance for ranking success.

3. Competitor Rankings and Traffic

We assess your competitors’ rankings and search traffic to understand:

• Which keywords drive the most value.
• What content is performing best.
• How much effort is required to outrank them

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