Can You Do SEO On Your Own Without Spending Money?

SEO consultant at a SEO agency

The Paradox of Teaching SEO As an associate trainer with the Singapore Institute Of Retail Studies, I’ve been teaching a beginner’s SEO class for the past 7 years, averaging once every three months. I find it paradoxical that while my primary objective as an SEO agency in Singapore is to encourage clients to invest in […]

When Should You Or Should You Not Engage An SEO Agency?

SEO vs SEM

Deciding Between Direct Ads and SEO: What You Need to Know A Closer Look at Direct Ads and SEO Running an SEO agency in Singapore for 9 years, one of the questions people often ask me is, with all these digital marketing channels like Facebook, LinkedIn, and Google Ads, should they even consider hiring an […]

The Importance of Keyword Research in SEM: Maximizing Your Online Visibility

Keyword Research In SEM Essentially, SEM involves bidding on keywords that are relevant to the business or product being advertised. Keyword research is therefore a crucial component of SEM, as it helps businesses identify the keywords that their target audience is searching for. By understanding the keywords that are relevant to their business, businesses can […]