How We Helped A Computer Repair Shop Achieved Rank #1, Expanding Into 4 Local Stores

In 2016, the client opened their first store in Tai Seng, Singapore, offering services to fix laptops, computers, and MacBooks. However, as a new business owner, they faced significant challenges in gaining online visibility and building trust.

• Lack of Online Presence: Despite the store’s launch, it was nearly impossible to find online, limiting its ability to attract new customers.
• Ineffective Google Ads Campaigns: The client tried running Google Ads but struggled with high costs and low click-through rates. Paid clicks rarely translated into store visits or sales, making the investment feel like a waste of money.
• No Customer Reviews: As a new business, they had no reviews to build credibility, making it difficult to earn the trust of potential customers.
• Industry Challenges: A major scam case in Sim Lim Square in 2016 led to heightened skepticism around IT repair services in Singapore, creating an additional barrier for new businesses to gain traction.

Faced with these hurdles, the client sought a long-term solution to establish their brand and attract customers organically.

Our research revealed that over 8,000 monthly searches in Singapore were related to laptop repair, MacBook repair, and PC repair services. Ranking in the top three positions could bring an additional 2,000 organic visitors monthly to the client’s site.

• Cost Comparison: At an average cost-per-click (CPC) of $3.00, achieving this traffic through Google Ads would cost $6,000 monthly. By investing in SEO with a monthly budget of $1,350, the client could lower marketing costs by four times while driving sustainable traffic and inquiries.

Our in-depth SEO audit pinpointed several critical issues that hindered the site’s performance:

• New Site Challenges: The site was relatively new and had no prior SEO work, starting on page 10 of search results.
• Poor Site Optimisation: The site lacked proper structure and had poorly optimised text and headers, making it difficult for search engines to index.
• Absence of Pillar Pages: Essential categories like PC Repair, Laptop Repair, and MacBook Repair were grouped together, reducing their SEO effectiveness.
• Zero Domain Authority: The site had no backlinks, indicating no previous efforts to build authority or trust.
• Lack of Google Reviews: Missing reviews harmed local SEO, reducing visibility on Google Maps.

These factors combined meant that the campaign was starting from scratch, presenting both a significant challenge and a tremendous opportunity for growth.

After identifying these issues, our team developed a precise plan to address them:

1. On-Page SEO: We optimised the site’s structure, ensuring proper use of H1, H2, and H3 headers to improve search engine indexing.
2. Content Clustering: Separate, optimised service pages were created for laptop repair, MacBook repair, and PC repair, each with 3,000+ words of detailed content. This advanced strategy established content authority and improved rankings.
3. Monthly Content Creation: Two high-quality articles were published monthly to enhance authority and provide value to users.
4. Local Citations: We built strong local citations to boost the client’s Google My Business profile and strengthen local SEO.
5. Link Building: A robust link-building strategy increased the site’s domain authority, driving it up the rankings and enhancing credibility.

This comprehensive approach ensured the website’s foundation was strong, setting the stage for substantial SEO gains.

Remarkable Growth and Sustained Success

Our SEO strategy produced exceptional results that transformed the client’s business:

• Top 5 in 9 Months: The website climbed to Google’s top 5 rankings within just nine months.

• Rank 1 in 15 Months: Achieved the coveted rank 1 position on Google in just over a year.

• Sustained Dominance: The client maintained their top-ranking position for over 5 years, with our team continually renewing and refining the SEO campaign.

Defensive Strategies and Business Expansion

• Competitor Pushbacks: Competitors launched aggressive SEO efforts, but our advanced techniques helped defend and solidify the client’s rank 1 position.

• Expanded Presence: With 200+ positive reviews and a strong online presence, the client expanded from 1 retail outlet to 4 across Singapore.

• New Business Ventures: Leveraging their SEO success, the client diversified into the Gaming PC niche, further growing their business over the last five years.

This case study demonstrates how a well-executed SEO strategy can not only deliver immediate results but also create long-term business growth and opportunities.

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