How We Helped A Local Events Company Achieved Rank #1, Driving 80+ Leads Monthly

The client is a leading events company in Singapore, specialising in event planning and management—a highly competitive SEO niche.

• Highly Competitive Industry: Cost-per-click rates for "events management" keywords can reach $40.00 on Google Ads, making it a challenging space to compete in.
• Previous SEO Challenges: The client had worked with several SEO companies but couldn’t achieve Page 1 rankings.
• Recognising SEO’s Potential: They knew that top-ranking competitors were receiving over 50 high-quality leads per month through SEO.
• Seeking Long-Term Results: Believing in SEO’s potential, they wanted a reliable and competent partner to help them secure Page 1 visibility and long-term growth.

Understanding the competitive landscape was critical to achieving success.

• Market Potential: Research revealed over 5,000 monthly searches for event companies in Singapore.
• Opportunity: A top 3 ranking could drive 1,000 organic visitors monthly, translating into 50–80 inquiries—a significant number given the five-digit revenue potential of each event.
• Insight: With such high stakes, SEO in this niche is intensely competitive but equally rewarding.

We conducted a comprehensive audit to identify and address the client’s key SEO challenges.

• Toxic Backlinks: The client’s backlink profile was riddled with spammy links, harming their reputation and SEO performance.
• Suboptimal On-Site SEO: Basic on-site elements like headers, meta tags, and page speed were underutilised, limiting the site’s ranking potential.
• Service Page Structure: All services were crammed into a single page, diluting their SEO impact. We identified the need for dedicated pages for each service (e.g., "Dinner and Dance") to enhance relevance and authority.

Our tailored approach involved both technical fixes and content strategies to elevate the site’s SEO performance.

• Website Revamp: Reorganised the website structure with individual service pages that included detailed, keyword-rich content.
• Toxic Link Removal: Disavowed harmful backlinks to repair and strengthen the site’s reputation.
• Content Optimisation: Optimised each service page with headers, meta tags, and 1,000+ words of relevant, high-quality content.
• High-Quality Backlinks: Built authoritative backlinks from DA30+ guest posts and employed a strategic three-tiered backlink pyramid.
• Consistent Blogging: Published two insightful, well-researched articles monthly to bolster content authority and drive engagement.

This systematic approach set the foundation for the client’s remarkable transformation, positioning them as one of Singapore’s leading event companies in organic search results.

• Breakthrough Achievement: Within six months, the website climbed into the top 5 rankings, building on the groundwork laid by previous vendors who had only managed to get them to pages 2 and 3.
• Pinnacle Success: By the 10th month, the site dominated rank 1 for over 50 high-value keywords, bringing in more than 10,000 monthly organic visitors.
• Business Impact: The surge in visibility led to 80+ organic leads monthly, eliminating the need for other marketing channels or extensive business networking.

Their remarkable success garnered national attention in 2016, earning them features on Mediacorp and other prominent news outlets, cementing their reputation as one of Singapore’s top event companies.

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