How We Helped A Local Curtains & Blinds Company Achieved The Rank 1 in Google Singapore

This client specialises in providing exquisitely designed curtains and blinds across Singapore.

• Not Digitally Savvy: In 2019, the client recognised their lack of digital expertise as a major challenge.
• Past Success, Neglected SEO: Back in 2015, their SEO efforts were handled as a freelance project by a friend, which brought them the #1 rankings and the majority of their leads. However, when their friend became too busy with work, SEO was neglected.
• Declining Rankings: Over time, rising competition and Google’s algorithm changes caused their rankings to plummet to Page 3.
• Severe Drop in Leads: With only 1% of users clicking beyond the first page, their online visibility and leads dropped sharply.
• Looking for a Restart: Facing this challenge, the client sought a dependable SEO vendor to revitalise their digital presence and reclaim lost rankings.

Our comprehensive SEO audit uncovered key issues holding the site back:

• Lack of Dedicated Service Pages: Google’s updated algorithms favour individual pages for each service. The client’s site grouped all offerings on a single page, severely impacting SEO performance.
• Insufficient Content Depth: Pages averaged only 200-300 words, falling short of the 800+ words now required for SEO success, which affected rankings and visibility.
• High Toxicity Backlink Score: Outdated backlink strategies had left the site with toxic links, flagged by Google as harmful and dragging down its rankings.

The neglect of SEO maintenance, combined with algorithm changes, caused their Rank #1 position in 2015 to vanish.

• Impact: An 80% drop in monthly leads led to significant business losses, costing the client six figures in revenue opportunities over time.
• Lesson: Regular SEO updates and professional management could have preserved their rankings and prevented such losses.

• Build Dedicated Service Pages: Create individual pages for each offering, each with over 1,000 words of optimised content tailored to specific keywords.
• Enhance Meta Tags & Headers: Optimise all meta titles, descriptions, and headers to align with SEO best practices.
• Backlink Development: Build high-quality backlinks from trusted sources to improve the site’s domain authority.
• Disavow Toxic Links: Conduct a detailed backlink audit, removing harmful links via Google Search Console.

By aligning the website with Google’s latest algorithm changes, leveraging its past authority, and implementing a focused strategy, the site was ready to regain its competitive edge and reclaim top rankings.

• Top 3 Ranking in 6 Months: Within just six months, the client’s website surged into the top 3 positions on Google.
• 250% Traffic Increase: This newfound visibility resulted in a 250% spike in web traffic, bringing in a significant volume of new inquiries.
• Rapid Progress: The website’s prior Rank 1 authority allowed for quicker progress, expediting its rise back to prominence.

This dramatic influx of leads required the client to expand their manpower and relocate to a larger warehouse within 12 months to accommodate the demand for their extensive range of curtains, blinds, and home accessories.

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