How We Helped A Tuition Centre Achieve Rank #1, Driving A Expansion In Business

The client, a local tuition agency with three neighbourhood branches in Singapore, approached us in 2018 through an engagement with the Singapore Productivity Center.

• Invisible on Google: Despite having a website, they were nearly invisible on Google, making it difficult for potential customers to find them.
• Wix Platform Issues: The site, built on Wix, hindered SEO efforts significantly, as Google struggled to properly index it.
• Highly Competitive Niche: The tuition agency market is highly competitive, with established players investing heavily in SEO, making it challenging to rank without an expert strategy.
• Expensive Google Ads: They were running Google ads with moderate success, but the high cost-per-click was unsustainable for long-term growth.

The client sought a solution to break through the intense competition and establish a sustainable, cost-effective online presence.

Our detailed local SEO research revealed that over 10,000 parents in Singapore search monthly for tuition services. Ranking in the top 3 for these high-demand keywords represented a golden opportunity to drive thousands of new visitors to the client’s website. This potential explains why the tuition industry is one of the most fiercely competitive niches in Singapore.

Our audit uncovered critical issues holding the site back:

• Wix Platform Limitations
  While Wix offers basic SEO tools, it falls short for executing advanced and highly competitive SEO strategies, particularly in a challenging market like tuition.

• Poor Content Optimisation
  The existing content lacked proper meta-titles, descriptions, and effective on-page SEO elements such as optimised H1, H2, and H3 structures.

• Insufficient Content Depth
  The pages lacked substance, with word counts far below competitors’ pages, which averaged 4,000+ words per service page.

• Low Domain Authority
  The client had minimal backlinks due to their lack of prior SEO efforts, resulting in a low domain authority. Competitors on Page 1 averaged DA30 or higher, making it critical to boost authority through aggressive link-building.

• Strong Competition
  The tuition industry’s competitive environment demanded a long-term strategy and substantial investment to achieve meaningful results.

To overcome these challenges, we implemented:

• Transition From Wix to WordPress
  We moved the website to WordPress, a platform known for its superior SEO capabilities and flexibility.
• Content Clustering Strategy
  The site was restructured with dedicated service pages for key topics like PSLE Tuition, Primary Math Tuition, and Primary Science Tuition, ensuring better alignment with search intent.
• Doubling Content Depth
  All pages were expanded to match or exceed the quality and length of top-ranking competitors, improving their relevance and authority in the eyes of Google.
• Incorporating Page Enhancements
  New elements, such as FAQs and other on-page SEO best practices, were added to improve user experience and search engine performance.
• Consistent Content Creation
  We published four SEO-optimised articles monthly, targeting secondary and long-tail keywords to enhance rankings across the board.
• Aggressive Link-Building
  A robust backlink strategy was executed monthly, focusing on building quality links to increase the site’s domain authority and outpace competitors.

To support this strategy, we took the following steps:

• Strengthened Backlinks: Built high-quality links to improve authority.
• On-Site Optimization: Fine-tuned the site’s headers, meta tags, and technical structure.
• Boosted Local Presence: Enhanced Google Business Maps with local citations.
• Detailed Service Pages: Developed separate, SEO-optimized pages for each service.
• Expanded Content Depth: Ensured all pages had at least 1,500 words to meet Google’s content requirements.
• Consistent Content Creation: Published four in-depth articles monthly to strengthen topical authority.

This comprehensive approach laid the groundwork for long-term growth and success in a competitive industry.

• Top 3 Ranks in 10 Months: Key tuition-related keywords reached the top 3 within 10 months, establishing a foothold in a highly competitive niche.
• Rank 1 in 18 Months: Achieved the coveted rank 1 position for keywords like ‘PSLE Tuition,’ ‘Primary Math Tuition,’ and ‘Primary Science Tuition’ within 18 months.
• 5x Reduced Ad Spend: With consistent organic leads, the client slashed advertising costs significantly.
• Eliminating High CPCs: Organic traffic of 3,000+ visitors per month equated to a potential $16,000 monthly SEM cost for the same results, making SEO an incredibly cost-effective alternative.
• Business Growth: The tuition center expanded from 3 to 6 locations, becoming a market leader in the Singapore tuition industry.

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