Plastic Surgery SEO Case Study

Client Background

Before Working With Us

The client is a high-end cosmetic surgery clinic based in South Korea, specialising in Korean Plastic Surgery. Despite their strong expertise and reputation in the industry, they faced several challenges in achieving global SEO success:

Past Challenges with SEO Agencies: After hiring SEO companies in South Korea and India, their website consistently ranked on Page 2-3 globally, falling short of the desired top three rankings.
High Stakes in Global Rankings: They recognised the substantial impact that a top three global ranking could have on their business, given the international demand for Korean plastic surgery.
Seeking Reliable Expertise: Frustrated with previous results, they decided to look beyond their local market. Their search led them to Singapore, valuing the region’s strong work ethic and command of English for effective communication.
Commitment to Long-Term Results: They needed an SEO partner who could deliver consistent, reliable, and strategic outcomes tailored to their international goals.

The client’s motivation was clear: to secure a competitive, global online presence and attract more international customers.

Our Findings

SEO Audit & Strategy

Step 1: Global SEO Keyword Research

Our in-depth keyword analysis across five target markets—Singapore, Malaysia, Australia, the USA, and South Korea—unveiled tremendous potential:

50,000+ Monthly Searches: Popular phrases like “Korean Plastic Surgery,” “Nose Surgery,” and “Breast Augmentation” saw consistent demand.
10,000 Potential Visitors: A top-three ranking could deliver 10,000 additional organic visitors monthly.
High Conversion Potential: Effective conversion strategies could yield 500 new inquiries per month, translating to 6,000 inquiries annually.

The substantial opportunity for growth and ROI motivated the client to make a major investment to secure a dominant position in their field.

Step 2: SEO Audit Findings

A comprehensive audit of the client’s website revealed key issues that were stalling progress:

Authority and Backlinks: Despite previous efforts, the site’s domain authority lagged behind competitors (DA40+). Low-quality backlinks hindered progress, demanding a shift to high-quality link acquisition.
URL Optimization Issues: Many pages, such as the Breast Augmentation page, had numerical URLs that lacked keyword relevance and search engine friendliness.
On-Site Optimization: Header tags, meta tags, and other essential on-site elements were poorly optimized but fixable with immediate intervention.

Step 3: Executing the International SEO Game Plan

Our strategic roadmap was precise and scalable, designed to overcome competitive hurdles in five countries:

On-Site Optimization:
- Improved headers and meta tags across all pages.
- Enhanced service pages with targeted, text-based URLs for better search indexing and clarity.
URL Overhaul:
- Replaced all numerical URLs with keyword-rich, descriptive URLs to align with search engine best practices.
Robust Backlinking Strategy:
- Developed an aggressive backlink campaign targeting high-authority domains (DA40+ and DA50+) to compete with industry leaders.
- Focused on niche-relevant guest posts and citation building.
Local Citations:
- Established citations to boost the client’s presence on Google’s local search results in all five target countries.

By addressing these critical areas and executing a comprehensive SEO strategy, we positioned the client to dominate globally in the highly competitive cosmetic surgery niche.

After working With Us

The Results

From Page 2 to Global Domination

Top 3 in 6 Months, Rank 1 in a Year

Within just six months, the client achieved Top 3 rankings across seven countries for critical keywords.
By the end of the first year, they secured Rank 1 positions across all targeted markets, including Singapore, Malaysia, Australia, the USA, and South Korea.

Astounding ROI

With Rank 1 capturing 33% of all traffic, the client saw a 30x+ return on investment, marking a significant leap in inquiries and bookings.
Comparatively, websites on Page 2 garner only 1% of traffic, highlighting the dramatic impact of our SEO strategy.

Expanding International Horizons

Encouraged by the success, the client expanded their SEO campaigns to new markets, including Thailand and Japan, further solidifying their global presence.

Our robust International SEO strategy didn’t just improve rankings; it transformed the client into a global leader in the competitive cosmetic surgery industry.