SEO Pricing and Packages

SEO success starts with understanding what your audience is searching for. Using tools like Google Keyword Planner, SEMrush, and Ahrefs, we identify high-value keywords and phrases that align with your business goals. This research helps us target the most relevant and competitive terms to maximise your reach and engagement.

A site audit acts as a diagnostic report for your website’s SEO health. Through a mix of manual and automated techniques, we:

• Identify broken links, duplicate content, and crawl errors.
• Evaluate URL structures and page speed.
• Ensure your site aligns with Google’s search algorithm criteria.

This step highlights areas that need improvement and sets the foundation for your campaign’s success.

On-page SEO involves optimising your website’s content to improve relevance and clarity for both users and search engines. Key tasks include:

• Strategically placing keywords in headers, meta tags, and body content.
• Enhancing user experience with clear, engaging, and value-driven content.
  This step ensures your website becomes a magnet for organic traffic.

Technical SEO focuses on the backend of your website, ensuring its structure and performance meet modern SEO standards. This includes:

• Enhancing site speed for better user experience.
• Optimising your site architecture for efficient crawling and indexing.
  Our SEO specialists tackle these issues to ensure your site operates seamlessly.

Backlinks are the endorsements of the digital world. Our strategy includes:

• Securing high-quality backlinks from reputable sources.
• Using methods like guest posting and niche edits.
  These links enhance your website’s credibility and authority, helping it climb search rankings.

Understanding your competitors is crucial. We conduct in-depth analysis to:

• Benchmark your performance against rivals.
• Identify opportunities to outperform them.
  This data informs our strategy to help you secure top positions in search results.

Great content is the backbone of SEO. Our team creates:

• Blog posts, articles, and guides that engage and inform your audience.
• Content tailored to establish topical authority in your industry.
  This approach mirrors the success of platforms like Wikipedia, known for dominating search results with high-quality content.

We integrate Google Analytics to monitor:

• How users interact with your site.
• Metrics like bounce rate, session duration, and conversions.
  This data helps refine your campaign for better results.

Connecting your site to Google Search Console ensures it is indexed correctly. This tool provides essential insights into:

• Search performance.
• Crawl errors and indexing issues.
  It is an essential part of keeping your site visible and competitive.

Our recommended starting rate is $1,200 per month, focusing on 1 to 2 services with around 30 closely related keywords targeted for ranking.

If your industry is highly competitive, we identify keywords with lower difficulty within your chosen services. These keywords may have lower search volumes but offer a quicker path to ranking. By focusing on these easier keywords, you can start seeing enquiries within 3 to 6 months, which builds your site’s credibility. That credibility then helps in the second half of the campaign, where the harder-to-rank keywords start climbing more effectively, leveraging the initial results.

This approach balances easy wins, strategic keywords, and your budget, creating a well-rounded plan. Every customer wants fast results and strong ROI, and part of our consultation is to tailor a strategy that achieves this without over-promising. Speak to one of our SEO experts to create a plan that works best for your business.

Understanding whether your industry is simple or complex to rank in involves evaluating two key factors: keyword difficulty and your current rankings.

There are SEO tools like SEMrush and Ahrefs that help assess keyword difficulty. These tools provide a score for each keyword, typically grouped into ranges:

• KD 0–19: Easy
• KD 20–29: Moderate
• KD 30–39: Challenging
• KD 40+: Super tough
• KD 60+: Almost impossible

At NightOwl SEO, we focus on balancing campaigns within the easy to moderate range. This allows us to achieve visible results and returns faster. While it is tempting to target challenging keywords, the risk is significant—spending 12 months climbing search rankings without reaching Page 1, where the real results happen.

We also analyse your current rankings during an SEO audit. If your site already ranks close to Page 1 for some keywords, it may be easier to optimise and push those terms to the top. For industries with tougher competition, we identify easier, lower-difficulty keywords to gain traction and build credibility.

By balancing keyword difficulty with your existing position, we create a strategy designed to drive results while minimising risk. Speak with one of our SEO consultants to discover where your industry stands and how we can help you rank effectively.

Our SEO packages typically require a 12-month commitment. This timeline is based on the nature of SEO, which is a long-term strategy designed to deliver sustainable results.

Here’s why:

• First 3–6 months: The initial focus is on auditing and optimising your website, targeting easier keywords, and building credibility. During this period, you begin to see early results like improved rankings and initial enquiries.
• 6–12 months: With the foundation in place, we target more competitive keywords. By leveraging the authority and results gained earlier, your rankings for tougher keywords start to climb.

SEO is a gradual process, and significant improvements—like getting to Page 1 for competitive terms—take time and consistency. For businesses seeking faster outcomes, we may recommend combining SEO with SEM for immediate visibility while SEO efforts gain traction.

Speak with our SEO consultants to determine a timeline that aligns with your goals and industry competitiveness.

At NightOwl SEO, we are not just another SEO agency—we are specialists dedicated solely to SEO. Unlike agencies that dilute their focus with multiple services, we channel all our expertise into crafting SEO strategies that deliver results.

Here’s what makes us different:

• Tailored Solutions: We understand that every business is unique. Our SEO packages are fully customised to match your industry, goals, and competition.
• Experienced Experts: You work directly with seasoned SEO consultants, not junior account managers. Our team has a deep understanding of both strategy and technical execution.
• Transparency and Guidance: We shed light on every step of the process, ensuring you understand the strategy and progress. Our consultation includes realistic expectations and clear communication—no over-promising or hidden charges.
• Singapore-Based Expertise: As a local agency, we understand the culture and customer expectations of the Singapore market, offering a level of responsiveness and collaboration that offshore vendors cannot match.

At NightOwl SEO, our goal is simple: to deliver SEO that drives meaningful results and sustainable growth for your business.

We would love to guarantee specific results, but the reality is that SEO depends on many factors, some of which are beyond our control—such as changes in search algorithms or competitors’ strategies. Making guarantees in such a dynamic field would be unrealistic and misleading.

That said, at NightOwl SEO, we focus on delivering measurable progress and ROI-driven strategies. Here’s what we promise:

• Tailored Campaigns: Every SEO package is designed to meet your specific business needs and goals.
• Transparent Communication: We provide clear updates on your campaign’s performance, so you know exactly where you stand.
• Proven Processes: Our strategies are rooted in experience and best practices, ensuring you get the best chance to succeed.

If results and performance are a high priority for you, we can discuss performance-based agreements. These may include a partial refund or performance bonus based on achieving specific milestones.

Speak to our SEO consultants to learn how we balance expectations with achievable, impactful results for your business.