Frequently Asked Questions

Our minimal engagement fee starts at $1,200 per month for a basic marketing campaign, designed for businesses just beginning their SEO journey. For more complex needs, such as international SEO campaigns targeting multiple countries, our fees start from $6,000++ per month.

We understand that every client wants their investment to deliver real results. That’s why, during our consultation period, we evaluate the potential business outcomes we can drive for you. If the projected returns don’t align with your goals—or if we believe the campaign wouldn’t make sense for your needs—we’ll be upfront about it.

Simply share your requirements with us. We’ll assess what’s possible and provide a plan that’s tailored to your business. This way, you can invest with confidence, knowing that your marketing budget is working hard for you.

Yes, we do! Our packages are designed to cater to different business needs, from those just starting out to companies aiming for high-performance results. Whether you are looking to establish your presence or scale your digital marketing efforts, we have got you covered with flexible solutions.

We would be happy to discuss your goals in more detail. Arrange a short online session or drop us a WhatsApp message to explore our offerings. There is no commitment required at this stage—you are free to compare and evaluate what works best for your business.

Let us help you find the right strategy to grow your brand online.

Our SEO plans typically span 12 months, while our SEM plans require a minimum commitment of 3 months. Both plans include quarterly reviews to evaluate performance and realign strategies, ensuring your campaign stays on track to deliver results.

The longer duration for SEO is due to its nature. Unlike SEM, which can yield quicker results, SEO takes time to show its impact. Here is why:

• Website Optimisation: Optimising a simple website takes approximately one month, while larger sites may take up to two months.
• Climbing Search Rankings: Once optimised, pushing your site up the search engine rankings can take anywhere from 3 months to 12 months, depending on the level of competition in your industry.

That said, most of our clients start seeing noticeable improvements within 3 months, and by month 6, 20–30% of their keywords are typically ranking on Page 1 of Google.

SEM plans, on the other hand, are shorter. The 3-month period allows sufficient time to test, gather feedback, and optimise strategies for maximum ROI. For example:

• In the first month, we gather performance data and identify key insights.
• In the second month, we refine the campaign based on these findings, adjusting ad spend and targeting for better results.
• By the third month, we aim to build consistency and drive measurable returns.

With this approach, every dollar spent on SEM is strategically optimised to deliver immediate and impactful results.

We are truly sorry to hear that, if it ever happens. Our goal has always been to build long-term, successful relationships with our clients, but we understand that sometimes, despite everyone’s best efforts, the results may not align with expectations.

While our standard agreement for SEO spans 12 months, we value open communication and flexibility. If you decide to reconsider your commitment mid-way, we encourage you to speak with us. On a case-by-case basis, we work towards a mutual resolution to complete our agreement in a way that respects your decision and our efforts.

We are here to support you and always strive to find the best way forward.

Our plans typically include an average of 30 trackable keywords, with higher-tier plans offering more. However, the approach to keyword strategy has evolved significantly over the past few years due to changes in search algorithms.

In the past, SEO focused on ranking for individual keywords, such as 10 or 20 specific terms. Today, the strategy revolves around ranking for categories of keywords, also known as clusters. These categories represent broader topics or services, with Google grouping similar keywords together.

Instead of optimising for every single keyword, we optimise for the category. For example, rather than targeting individual terms like "Facial Salon Singapore" or "Best Facial in Singapore," we focus on the Facial Services category as a whole.

All our plans start with 2 categories, and the 30 keywords are divided across these clusters. If you would like to track additional keywords, we are happy to accommodate your needs—simply discuss this with your consultant during the campaign.

This flexible and modern approach ensures we deliver meaningful results aligned with the latest SEO practices.

In technical terms, what we offer is "Fully-Managed SEO"—a comprehensive service where we handle every aspect of your SEO campaign from start to finish. This includes project management, audits, content creation, site fixes, backlink building, and more.

With platforms like Fiverr, you will often find à la carte services sold individually, such as specific backlinks or one-off tasks. It is like the difference between going to a restaurant, where everything is prepared and served for you, versus visiting a fish market, where you buy the fish and cook it yourself.

It ultimately depends on what you are looking for. While our primary focus is on fully-managed services, we do offer individual components upon request, such as backlink packages or one-time audits.

As an agency, our value lies in taking the workload off your hands, so you can focus on growing your business while we handle the intricacies of your SEO.

We do not compare ourselves to others because every agency has its own unique style and approach. For example, a larger agency might assign you a junior campaign manager, while a boutique agency like ours often means you work directly with senior strategists or directors.

Instead of focusing on comparisons, we recommend having a chat with us to see if we are the right fit for you. It is about chemistry, understanding our vibe, and evaluating what we propose for your business. You are free to compare us with others and make the best decision for your needs.

If you like our approach but feel cost is a concern, share your counter-proposal with us. We are happy to discuss and find a solution that works for both sides.

For those who feel we are not the right fit, that is perfectly fine. We genuinely wish you the best in your SEO campaign and your journey to success.

We would love to offer a guarantee, but unfortunately, this is not something we can provide.

The reason lies in the many factors that influence SEO, some of which are beyond our control—such as changes to search algorithms. For example, if we promised a result and Google introduced a significant algorithm update, it could impact progress unexpectedly, leading to disappointment for both sides.

That said, while we cannot guarantee specific outcomes, we do offer performance-based agreements in certain cases where results are critical. Under these arrangements:

• If agreed-upon results are not achieved within a specified time, we provide a 10–20% refund, no questions asked.
• Conversely, if the results exceed expectations within the same period, we may receive a 10–20% performance bonus as a fair exchange for delivering exceptional outcomes.

This ensures a collaborative approach where both sides are aligned toward achieving meaningful and measurable results.

The timeline for SEO results varies depending on your industry and where your website currently ranks.

• For websites already on the top 3 pages of Google, it is common to see improvements that push rankings to Page 1 within 3 months.
• For new websites or those starting from zero, the process can take anywhere from 3 to 6 months, or even up to 9 months in highly competitive industries.

Every case is unique, and factors like keyword difficulty, competition, and your website’s current state play a role. For a more accurate estimate, let us know your industry, and through our audit, we can provide a clearer timeline tailored to your specific situation.

Yes, we do offer backlinks as a standalone service for individuals or companies who are experienced in managing their own SEO campaigns.

This option is ideal if you already have a certain level of SEO expertise and prefer to self-manage your strategy while leveraging our high-quality backlink network.

However, please note that in such cases, NightOwl SEO is not responsible for the overall performance of your SEO campaign. Our role is limited to providing the backlinks you need to support your efforts.

In simple terms:

• SEM (Search Engine Marketing): You pay Google to display your business ads immediately in front of your target audience. You are charged every time someone clicks on your ad.

• SEO (Search Engine Optimisation): You invest in an SEO agency like us to improve your website’s ranking in the natural, organic search results. Once your site appears on the first page, you do not pay for every click—making it a more cost-effective option in the long term.

With SEM, you get instant exposure from Day 1, but clicks are often fewer compared to organic listings, and you pay for each one. SEO, on the other hand, takes longer to show results but generates free clicks once your site ranks, as you only pay a flat monthly fee for the service.

In summary: SEM is ideal for quick results, while SEO is a long-term strategy that delivers higher cost efficiency and better click-through rates over time.

Excluding our service fees, we recommend starting with a budget of at least $800 per month for a single campaign. A campaign typically focuses on one service. If you are running ads for two services, we suggest allocating around $1,500 per month to ensure each campaign has enough budget to perform effectively.

Here’s why budget matters:

• For example, if you allocate $400 per service, that breaks down to around $12 per day. If the cost per click is $2, you would only get 6 clicks per day before your ads stop showing. This is insufficient to gain meaningful traction and could result in wasted spend.

In competitive industries where the cost per click can exceed $10, you may need a monthly budget of $2,000 or more to drive substantial results.

The right budget depends on your goals, industry, and competition. During our consultation, we can help you determine the ideal amount to achieve your desired outcomes.

You can create a new account at the end of the order process or on the following page. You can view all of your orders and subscriptions in your customer account. You can also change your addresses and your password.

No, we do not guarantee a specific number of leads. When we run ads, our focus is on ensuring that your campaigns reach the right audience—people who are actively searching for your services. However, whether they choose to enquire depends on various factors beyond our control, such as competitors offering better discounts or more appealing offers.

While we cannot promise a fixed number of leads, we optimise every campaign to drive the most relevant traffic to your site. We also track the conversion ratio—the percentage of visitors who submit an enquiry.

If the ratio is low, we provide actionable recommendations to improve your landing page, such as:

• Enhancing your offers to better engage your audience.
• Adjusting your messaging to stand out from competitors targeting the same keywords.

Our goal is to maximise the effectiveness of your campaigns and help you stay competitive in your industry.