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Local SEO Singapore

Help Local Customers Find Your Website Easily Online

Every day, people search for services near them on Google. Get your website on Page 1, attract visitors, and turn searches into customers.
  • Appear in local search results and Google Maps
  • Attract nearby customers ready to buy
  • Drive foot traffic and local enquiries

Understanding Local SEO

What Is Local SEO?

Local SEO helps your business get found by customers nearby. Unlike regular SEO, it focuses on local searches like 'cafe near me' or 'lawyer in [location],' making it easier for people to find you on Google Maps and in search results. If you want more in-store visits, online orders, phone calls, or bookings, Local SEO is the solution.
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Be Discoverable
On Google Maps

Get your business seen at the top of Google Maps by customers searching nearby.
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Rank For Location
Based Keywords

Show up in search results for phrases like ‘[service] near me’ or ‘[business] in [location]
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Drive Higher
In-Store Visits

Turn local searches into real-world visits by attracting customers to your business location

Why Local SEO Matters

Who Benefits From Local SEO and Why?

If your business serves customers in a specific area, Local SEO can make all the difference. Whether you’re a retail store, service provider, restaurant, hotel, hospital, or even a construction company, Local SEO helps you reach people searching nearby.

Think searches like ‘Locksmith in Tampines’ or ‘Lighting Shops in Jalan Besar. Here are more examples of businesses that can benefit from Local SEO:

Help customers discover your business for searches like ‘best laksa near me’ or ‘cafes in Tiong Bahru'.

Get discovered for urgent searches like ‘plumber near me’ or ‘electrician in Tampines.'

You can create a new account at the end of the order process or on the following page. You can view all of your orders and subscriptions in your customer account. You can also change your addresses and your password.

Make it easy for patients to find you with searches like ‘dentist in Orchard’ or ‘GP near Hougang.

Show up in searches like ‘warehouses for rent in Woodlands’ or "Condos for sale in Jurong"

Local Cafe
Local SEO in action

How Local SEO Works

Here is an Example of Local SEO in Action

When someone has a leaking pipe...

When someone has a leaking pipe or a plumbing emergency, they will grab their phone and search for "plumber near me" or "plumber in Ang Mo Kio." Local SEO ensures your business shows up at the top of these searches at the exact moment they need help.

Just one tap to reach a helpline

Google’s local search results on mobile phones make it even easier for potential customers to act. They will see your business with a 'call now' button, allowing them to reach you with just one tap.

A huge advantage for those in Top 3

For plumbers, this is a huge advantage. Most customers in an emergency are looking for immediate help. With effective Local SEO, your business becomes their first choice, driving more calls, bookings, and trust.

More Insights

Useful Statistics

Here are some key statistics that highlight how consumers behave when searching for local businesses.
92%
of searches pick businesses on the first page.
If your business isn’t on the first page of local search, you’re potentially missing out on 92% of your audience.
900%
'Near me' searches grew by over 900%
In just two years. Proximity matters more than ever, especially for brick-and-mortar stores
88%
of consumers rely on online reviews for purchases
Almost as much as personal recommendations. Reviews can make or break a customer’s decision.
86%
of people use Google Maps to find a business
Without a local SEO presence, your business could be invisible to a massive audience.
78%
of mobile searches lead to in-store purchases
After checking business details online, most consumers visit in-store to buy.
18%
of mobile searches result in a sale within a day
Local SEO can speed up the sales process, connecting customers and businesses quickly

Local SEO Strategy

What is in a Local SEO Campaign

Google Maps Listing Example
Image: Our client, HairStuff is now a go-to hair salon in Singapore, with a prominent spot on Google Maps, thanks to Local SEO.
While traditional SEO focuses on strategies like on-site audits, optimisation, and link building, Local SEO goes a step further with specialised tactics tailored to local searches. Here’s what goes into crafting a successful Local SEO campaign

1. Local Keyword Research

We use tools like Google Keyword Planner to uncover what local customers are searching for, such as 'electricians in Bukit Panjang' or 'cafes in Jurong.'

By identifying high-impact, location-specific keywords, we can tailor your SEO strategy to match exactly what locals are looking for—driving more targeted traffic to your business

2. Google Business Profile Optimisation

Google My Business acts as your storefront on the digital map. We ensure your listing is verified, optimise descriptions with relevant keywords, and keep critical details like business hours, address, and phone number accurate and up-to-date

For businesses with multiple locations, managing them effectively on Google My Business is key. Create dedicated pages for each location instead of combining details on one page. This boosts user experience and improves local search rankings.

3. Building Local Citations

Think of local SEO citations as digital shoutouts—mentions of your business name, address, and phone number on other websites.

By building accurate and consistent citations across online directories, we enhance your local visibility, boost search rankings, and build trust with search engines and customers

4. Online Reviews & Ratings

Customer reviews are essential for building credibility and improving local SEO rankings. Most customers read reviews before deciding to buy, and 88% trust online reviews as much as personal recommendations.

Google rewards businesses with positive and well-managed reviews by boosting their visibility

5. Location-Focused Content Creation

We create and optimise pages tailored to your target areas, ensuring your website ranks for location-specific searches.

By focusing on keywords like ‘plumber in Tampines’ or ‘cafe in Orchard,’ these pages signal to Google that your business is highly relevant to those locations. This not only improves your local search rankings but also drives targeted traffic from customers searching for services in your area
Image: #1 rankings achieved in 6 months for HairStuff.

What To Expect

Working With NightOwl

Partnering with NightOwl means more than just getting SEO services. It is about working with a team that’s dedicated to delivering real results. Here’s how we work and what makes us stand out.

Step 1 
Discovery

Hop on a discovery call, get a free audit from us. Share your project requirements and receive a custom strategy with no obligations.

Step 2
Onboarding

Once you have engaged us, meet your dedicated campaign manager, who will guide you through your SEO strategy and campaign journey.

Step 3 
Work In Progress

Our SEO experts put the strategy into action, addressing identified gaps to deliver measurable results—typically over a 6 to 12-month period

Step 4 
Review

Stay informed with regular updates, access to a live dashboard, and quarterly syncs to ensure your campaign stays on track.
Home / Local SEO

Let's Collaborate On A Project Together

Whether you have a question, need a solution, or just want to say hello, our team is here and ready to help. Use the form or send us an email at hello@nightowl.sg
Email: hello@nightowl.sg WhatsApp: (+65) 8513 9812 (Click to open WhatsApp)
Hours: Monday To Friday, 9AM – 6PM
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Headquartered in Singapore, we have teams working across Malaysia and Indonesia to support our clients.
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Frequently Asked Questions

Got Questions? We've Got Answers

Understanding the difference

Search Engine Optimisation (SEO) focuses on improving your website's visibility across a broad range of keywords to attract organic traffic from anywhere, depending on your target audience.

Local SEO: The geographic focus

Local SEO, on the other hand, narrows that focus to a specific geographic area. It’s designed to help businesses rank in local search results, including those displayed in Google Maps or searches with location-based intent, such as "plumbers near me" or "SEO agency in Singapore."

Local SEO involves optimising for location-specific keywords, ensuring your business name, address, and phone number (NAP) are consistent across online directories.

Local SEO goes beyond Google Maps

While Google Maps is a key part of local SEO, it’s only one piece of the puzzle. Local SEO focuses on improving your visibility in both map results and localised organic search results—like appearing on Page 1 when someone searches for “plumbers near me.”

Google Maps rankings are part of the strategy

Optimising your Google Business Profile plays a central role in local SEO, as it helps you rank on Google Maps. But local SEO also covers website optimisation, local keyword targeting, and building high-quality local citations to improve your overall online presence.

Think of local SEO as the bigger picture

While SEO for Google Maps focuses on getting your business visible within the Maps platform, local SEO ensures you’re reaching local customers across all touchpoints—search results, directories, and even voice searches. Together, they work hand-in-hand to attract local customers to your business.

Start with a fully optimised Google Business Profile

Ranking at the top of Google Maps begins with setting up and optimising your Google Business Profile. Make sure your details, like address and phone number, are accurate, upload high-quality photos, and update your profile regularly with posts and offers.

Consistency and customer reviews are key

To stand out, ensure your business name, address, and phone number (NAP) are consistent across all platforms. Positive customer reviews also play a big role—encourage happy clients to leave feedback. The more authentic engagement your profile has, the more Google trusts your business.

It’s not just about proximity

While being close to the searcher helps, relevance and prominence are equally important. Targeting specific keywords and ensuring your profile reflects your business offerings can give you an edge, even if you’re not the nearest option.

Let us help you rank higher

Optimising for Google Maps can get technical. Our local SEO experts know what it takes to keep your business visible and competitive. From ongoing optimisations to tracking performance, we’re here to help you attract more local customers.

Local SEO focuses on location-specific visibility

While both local SEO and standard SEO aim to improve your search rankings, their scopes differ significantly. Local SEO specifically targets searches with geographic intent, like “dentists near me” or “cafe in Singapore.” This involves strategies like optimising your Google Business Profile and building local citations.

SEO covers a broader digital landscape

Standard SEO, on the other hand, focuses on improving visibility for general searches that aren’t tied to a specific location. It often involves national or even global keyword targeting, on-page optimisations, and link-building strategies to attract a wider audience.

Both play essential roles for different goals

If your business relies on local customers, such as a restaurant or a law firm, local SEO ensures you dominate searches in your area. For companies aiming to reach broader markets, traditional SEO strategies help you gain visibility on a larger scale. In many cases, a combination of both delivers the best results.

Transparent pricing tailored to your needs

Our SEO packages start from $1,100 for simple campaigns targeting low-competition keywords and localised audiences. For more comprehensive campaigns, including businesses targeting multiple locations or industries, packages can range from $3,000 onwards.

Customised solutions for local SEO

For local SEO campaigns, we craft plans based on your specific needs, including Google Business Profile optimisation, local keyword targeting, and citation building. These tailored solutions ensure that you achieve maximum ROI without overspending.

Discuss your goals with our experts

We believe that no two businesses are the same. That’s why we encourage you to discuss your goals with our SEO consultants. Whether you’re a small local business or a growing brand, we’ll recommend a package that fits your objectives and budget.

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Address: 6001 Beach Rd, #22-01 Golden Mile Tower, Singapore 199589
Mobile: (+65) 8513 9812 | Email: hello@nightowl.sg
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Get a quick and comprehensive overview of who we are and what we do. Perfect for a fast summary without navigating the entire website!
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