What We Do / Competitive Analysis

Who Are The Competitors & How Strong Are They?

In Moderate To Difficult Niches…

Doing SEO is not enough sometimes. We need to study the competition.

Yes, We Spy On Competitors.

Competitive analysis is just a nicer way to name it. But the actual truth is, we spy on the competition, especially for niches with moderate to tough competitors. And there is a good reason why it is necessary, though not many people say it out.

SEO is a zero-sum game, as there is only a limited number of top 3 spots. If your rankings climb, this means others are dropping in rankings. When others are dropping in rankings, they lose customer exposure and essentially potential business. In other words, your business actual “stole” business from them. This explains why in some tough industries, companies throw thousands of dollars a month to defend their rankings.

How Is Competitive Analysis Done?

We used a combination of tools, to look at how many competitors there are, how strong they are, and calculate based on this data what it takes to compete and push your website to rank in the top of the search results.

For example, here is an example of the “Site Explorer” module taken from Ahrefs.com (Image Credits)

It tells us technical data that helps us understand what kind of firepower it takes to conquer the number 1 spot, how many players in your industry are actively pursuing SEO. From a vendor perspective, it helps us better manage client’s expectations. As we wouldn’t want to overpromise clients if we see an extremely competitive niche. From a client perspective, you actually get to see why some businesses are doing so well online, and what sort of digital marketing techniques are they using to drive their online sales.

And these are part of the strategy and planning we do with clients during the course of the campaigns.

Next Up: Digital Methodology

Frequently Asked Questions

Here are some echoing questions that we hear from time to time. You may find some help to your questions with the links below. Alternatively, don't hesitate to contact us via email or WhatsApp should you need further information.

As part of our strategic planning, we do "competitive analysis" which includes "spying" on your competitors that are ranking highly in the search results, where you want your website to be. But not to worry! The "spying" tactics we refer to are totally legal, as they rely on readily available data which most non-SEO's don't know where to find or how to read. As SEO is partly a zero sum game, where you have to displace an incumbent to rank high up in the search results, competitive analysis or (legal) competitive spying is necessary. What is involved in this competitor spying? Again, note that all these information and data are readily available via SEO tools, some from Google itself, and involve NO hacking or 'social engineering' or deception whatsoever. For some of them, it's as simple as using the browser's check source code function on a target website. We look at: what keywords your competitors are ranking for and estimate how much traffic they're receiving, where do their backlinks come from (since backlinks are an essential component of SEO), a timeline of their backlink building process, the anchor text distribution, what is their site speed, what is their content management system, how SEO-friendly is their underlying HTML code. Don't worry if some of the terms are too technical and you don't understand them. We do. They are not just jargons thrown around to make us sound impressive. We know what each term means and more importantly we know how to make use of the data and information we gain to your advantage, but only if you're one of our clients.

Unfortunately, yes. Some competitors might resort to unethical ways to outrank you. The best way to protect your website from negative SEO attack is to have someone closely monitoring and reporting bad backlinks your website is getting. We’re glad to say this monitoring service is part of all our SEO packages.

When your rankings go down, it may be because of one of or several reasons. Here are the most common (but don’t panic, we have ways to manage): In a Bad Case: a) Google has released a new search engine algorithm that affects everyone; b) Your website has lost some good backlinks, lowering your domain authority; c) Your website was filtered by Google bots due to technical issues with your site; d) Your website was penalized by Google’s employee due to violation of guidelines; e) Your competitors have improved their SEO and now outranks you. In A Good Case (Most Common): f) If it’s a sudden drop after weeks of continuous climbing, it’s good news – Google is ‘testing’ your site against alternatives – we usually see this a lot just before it climbs back up again and continues climbing and stays at the top for a long time. This is the most common scenario for our customers. Therefore, DO NOT PANIC if you see a drop. Fluctuations in rankings especially in the first 3 months of SEO is a normal thing. Google has successfully found you, saw the SEO improvements and is trying to get a sense of where to rank you against others, hence the fluctuations. In this scenario, the initial rankings are restored in a couple of days or weeks, sometimes you might even earn better rankings than before.
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