Our Approach To Drive You
Concrete SEO Results

We mainly do SEO, and depending on the customer’s budget, we can go beyond SEO rankings, such as helping the business strategise and set up its lead generation funnel.


The best marketing campaigns always start with an overall strategy session where we review your business, the industry it’s in, your business goals and where SEO fits into the picture.

- Your existing marketing channels
- How SEO helps your business bottomline
- How SEO brings ROI to your business

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Keyword Research

What Do Your Customers Search?

As your customers arrive on your site via Google keyword searches, we want to know what keywords your potential customers are typing into Google that are relevant for your business, and build a strong data foundation to base our SEO objectives on.

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How Frequent & How Many Searches?

We then use Google Keyword Planner for research into how many people are searching for the target keywords on average every month, and make traffic projections from these data.

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Competition Analysis

Who Are Your Competitors & How Strong Are They?

Using Ahrefs, we analyse how many competitors there are, how strong they are, and calculate what it takes to compete and rank your website in the top of the search results.

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SEO ROI Analysis

Is There Sufficient Search Volume
To Drive Business Results?

We are about making sense of the bottom line. Before we embark on an SEO campaign, we choose & recommend the best keywords that have the best search demand that will translate to enquiries, sales and revenue for your business.

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SEO - On-Site Optimization

Getting Your Headers Right

From the target keywords we determined from the keyword research phase, we ensure that your site title, page titles and page headlines and sub-headlines contain the keywords that we aim to rank highly for. We include them as naturally as possible.

Setup Your Meta Data

Using the same set of keywords, we write naturally descriptive and attractive meta descriptions for the homepage and other important pages of your site. We balance between being helpful to human readers and being descriptive for Google.

Keyword Density & Content Quality

We check and ensure the text is readable, informative and mentions the target keywords enough number of times, without going overboard or sounding too unnatural. We also use naturally occurring related terms enough times to make it more readable.

Technical Factors

There is much more to on-site SEO such as page loading speed, internal linking, LSI, TF*IDF factors, duplicate content, Google crawl budget, etc, which requires high technical SEO expertise. When you engage us, you engage an experienced team.

On-Page SEO

Before the main link building phase, your website has to be ready to accept the growing number of links pointing to it, and the organic traffic that will bring. Our On-Site Optimization module is designed to take care of the following for your website:

- WordPress Yoast SEO Setup
- On-site SEO & Site Speed Audit
- On-site Content Optimization
- Keywords in Title Tags, Content Body and Meta-Data
- Google Webmaster Tools Setup + Sitemap Submission
- Google Analytics Setup
- Google My Business Setup & Integration

Off-Site Backlinking

Building Site Authority

A major portion of SEO is focused on external link building, which needs to be executed the right way, to be in line with Google guidelines. Your SEO campaign will consist of a carefully planned and diversified execution of various types of the following types of links:

- Local Business Listings
- High Authority (DA20+, 30+, 40+) Guest Posts
- Diversified Link Building
- Press Releases
- Social Signals
- Content Marketing
- Immunisation Against Negative SEO

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Real-Time Tracking & Analytics

Dedicated Customer Dashboard With Live Keyword & Rank Tracking

We get it, you’re enthusiastic to see progress with your SEO campaign, and love seeing green upward trending line indicating climbing rankings and increased traffic. So we have a dedicated dashboard for you to login and check your progress:

- Easy To Use Dashboard
- See Your Rankings In Real-Time
- Rankings Updated Every 24 Hours
- See Each Individual Keyword Monthly Search Volume
- Generate Different Report Views For Your Own Usage
- See Your Competition Rankings
- Support Channel, Simply Email Us And We Will Respond Within 1 Working Day

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Would You Like Your Business
To Stand Out On The Search Engine?

We serve both local and overseas clients. The humans in our team are awake Mondays to Fridays, 9:00AM - 6:00PM (GMT +8). They hibernate on weekends and public holidays. Our SEO link building and rank tracking "owls" though, they work 24/7/365. Say hello to us at hello@nightowl.sg!

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