What is your pricing? How much does it cost to work with you?

Our services are priced based on a combination of multiple factors but start from 1,000 SGD per month and can range up to 10,000 SGD per month. The price depends on factors such as: the number of keywords to rank, the countries or geographic regions to target, and importantly, how competitive the industry is, or how much competitors are spending on search marketing to rank at the top and maintain their positions – e.g. the search competition and SEO firepower needed for a local SEO campaign for “vegan pet food store in Orchard Road” will be very different from an international campaign for “best travel insurance company”.

A 30-minute discovery call with us will help us craft the package that suits you best. In this call, we discover what business goals you want to achieve, and how SEO can help achieve that, or even if SEO is suitable as a marketing channel at all. We find out your budget, as well as your revenue goals, and from there, we can compute from our projections the business value that SEO can bring. This discovery call has no obligation, and at the end of it, you get an estimate of the investment needed for SEO for you to discuss with your stakeholders if this is worth pursuing.

What kind of guarantees can you offer on your SEO campaigns?

We believe guarantees can give customers peace of mind. We also have customers who do not need guarantees because of their experience working with us, they have the natural confidence in what we do and its effectiveness in bringing them business results, and we are grateful for their confidence.

With that said, we understand that guarantees can give assurances especially when first-timers with us had heard horror stories or even had negative experiences themselves with other or past SEO vendors.

Unlike other SEO companies, we do not offer a one size fits all packaged guarantee on our campaigns, and just as each campaign, each business, and each industry or market is unique, we craft guarantees that are win-win for all parties, one that is realistic to the realities of the market, yet hedges or mitigates your risk.

What kind of results does SEO drive for a business?

Putting away all the marketing hype and fluff, the ultimate goal of SEO is ranking your website at the top of the search engine results for keywords that your potential customers search for in high volumes.

When you rank high for a keyword that lots of people are searching for, that leads to increased organic traffic to your website. Usually that’s where conversations about SEO come to an end. But we want to go beyond that.

As Partners in your SEO, we consult, we strategise and we execute the campaign with the expansion of your online business revenue in mind. Beyond the technical executions of SEO, we imbue our processes with a critical thinking mindset aligned to the fulfilment of your business goals.

Beyond doing SEO, we are here to cause a transformation in your search visibility.

Why should we even invest in SEO in 2022 if it takes 6 to 12 months to see visible results, when pay per click campaigns can get almost instant results?

Think of investing in SEO as investing in blue chip companies in the stock market VS doing PPC (pay per click) campaigns as scalping or day trading the more volatile and unpredictable financial markets. SEO may take time to yield significant results, as it is a long-term investment, but the returns will last longer. What you started on in your SEO journey right now will bring in traffic to your website many months and perhaps years to come. And as you do more (of the right kind of) SEO, your results will compound itself.

Whereas doing PPC may bring in instant traffic, and we do recommend it while doing SEO if you have the budget and it makes business sense, but once you cut off the PPC budget, the traffic will stop. Whereas organic traffic will not stop flowing as a result of SEO done months ago, unless major Google updates or ranking drops happen – and even so, there are multiple ways to mitigate the impact of such things happening.

Do you use white hat or black hat SEO techniques to rank client sites?

We do everything necessary and possible to improve your website’s keyword rankings, and do so while (1) not getting your website penalised by Google and (2) not breaking any country’s laws.

What we do in the on-site and on-page aspects of SEO are strictly white hat – no keyword stuffing, no shady manipulation of internal link juice, only proper content siloing and content optimisation by ensuring each content piece serves a useful purpose.

We perform off-site SEO, or link building, safely by connecting with relevant websites to link to our client sites in relevant pieces of content.