What We Do / SEO

Search Engine Optimization (SEO)

Through a popularly known technique called SEO, we bring websites to the very top of the search engine, where thousands of online users can discover your business offerings.

Overview

SEO helps companies reach out to thousands of potential customers

91% of online consumers turn to Google when looking for products and services. SEO is defined as the technical process to push a website up the Google Search Rankings in a natural manner. Ranking on the top 3 positions in Google, exposes your website to these potential customers.

When a business website is rank on the top 3 spots for their business offerings, it potentially receive a big increase in website visitors, which contributes to an increase in business enquiries or eCommerce purchases. This is because 70% of users will clickthrough into the top 3 sites.

SEO And Its Business Value

The goal of SEO as such, is to achieve a top 3 ranking spot for its business offerings’ keywords, in order to double or triple the monthly visitors to a website. With a website that clearly communicates its business offerings and encourage new and potential customers to take an immediately action without leaving, a business can hence achieve a significant boost to its growth in sales.

Unearthing Missed Opportunities 

During the conduct of SEO, we perform a deep keyword research on your industry, business offerings, as well as your competitors, to unearth potential keywords that we can rank for. This is a process known as “Keyword Research”, where we compile all the keywords that your potential customers type into the Google Search Engine, and its respective search count. Thereafter, we filter down the whole list of keywords, and work on the most qualified set of keywords, where the customer’s buying intentions are the strongest.

For instance, “iPhone” versus “buy iPhone”, where “buy iPhone” despite a small monthly search volume, is a more qualified and effective SEO keyword, due to the purchase intent behind the customer searching for the term. “iPhone” on the other hand, despite its higher search volume might probably has 90% of online users looking for information.

Bumping Up Of  Rankings To Increase Monthly Site Visitors

A 2 part process in SEO, namely “On-Site Optimization” and “Off-Site Backlinking”, we execute the SEO process of taking your website to the top 3 positions for our selected keywords. “On-Site Optimization” is a process that gives your website greater relevance to the keywords that we uncovered, so that your website can be found for its desired keywords. Once the keywords can be found, “Off-Site Backlinking” is a process that develops the credibility, better known as “Domain Authority” of your website. It determines the order of the websites been ranked for the same keyword. The higher its search credibility, the higher its ranking.

Optimisation Of Web Conversion Rates

We may have taken your website to the rank 1 spot, but while that does drive quite an impact for a business, it however is not always a guarantee. Driving web visitors is only one part of the equation, the other half of the equation is converting the increase in web visitors into enquiries and sales.

Research has shown that 60% of customers’ purchase decision is influenced by what they read and see online. Therefore in today’s digital context, a website is more than just a website. It is the place where all your marketing campaigns points its purchase/enquiry URL to. It is also the place written in all your offline marketing materials such as namecards. Therefore it is important that your web is designed to influence both online and offline visitors to take an action.

At NightOwl SEO, we provide suggestions and advice to overcome barriers that create friction for web visitors to convert. This can be done through a website revamp, amendments of copywriting, placing call-to-action buttons at strategic locations, that will entice your visitors to convert.

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Frequently Asked Questions

Here are some echoing questions that we hear from time to time. You may find some help to your questions with the links below. Alternatively, don't hesitate to contact us via email or WhatsApp should you need further information.

Search engine optimization (SEO) refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For an in-depth encyclopedia entry, refer to Wikipedia. Or the #1 authority on the SEO industry (for now), Moz.

In the strictest interpretations of Google's playbook, doing anything at all to try and influence other websites to link back to you is frowned upon. The link building aspect of SEO is strictly not against any valid international laws of any government in the world regarding the Internet, it is just something that Google doesn't like as it affects their rice bowl - which is their advertising revenue stream. With that said, there is a spectrum of activities that can be generally considered white hat, grey hat and black hat in the SEO community. To put it simply, white hat link building is extremely slow, depends on luck, depends on your real world personal networking and connections with the big leagues or celebrities, or depends on extremely brilliant but one-hit-wonder public relations manoeuvres - let's face it - the average decent small business website have very little chances of being in this category. On the other end of the spectrum, black hat link building is extremely tempting, it can get fast results, but they are often short-lived, or can be costly in the long run to maintain as you cover up your past shady tracks. It takes the manipulation of Google's algorithms to the extreme. It can also sometimes be borderline illegal as some tactics may involve some form of hacking or defacing other websites to place a link to yours, or bringing down competitor sites through DDOS attacks. Where most good SEO's play, including us, is in the Grey Hat range - where we take a little bit of black hat concepts, and build backlinks while maintaining a clean white hat image in the eyes of Google as much as possible. Grey Hat SEO's work based on social contracts and mutually beneficial relationships and understanding between one another, by building backlinks off each other's websites and offering benefits in exchange. For e.g. it is not illegal at all in any liberal capitalist country in the world for a website to sell space for a feature article and backlink inside it for a fee or other compensation, provided the content and activities related to it are legal. This is simply a Guest Post or Sponsored Editorial. Google may not like it, but both Google and that website and the one it links to, all work under a capitalist system, and it's totally legal.

Yes. As demonstrated by our Portfolio, Rankings and Reviews, we have witnessed first hand how our SEO has helped many businesses in Singapore grow not only their revenues and profits, but also their brands and expanded their companies. SEO drives business results exactly because it helps businesses target the most interested potential customers a business could possibly have, right at the moment those prospects are looking for the products or services that the businesses offer. While other online advertising or marketing channels interrupt a target audience's activities (e.g. a Facebook ad interrupts a person's leisurely browsing of his newsfeed, so does a YouTube ad interrupts a person's watching of an entertaining or educational video, etc), SEO beats all of the other marketing channels as it delivers to the exact audience right at the very moment they express their desire for a product or service, with wallet ready to buy. The key to how SEO achieves this is in choosing the right keywords or search terms that your target market typically types into the search engines. Knowing this data, and knowing how to execute an SEO plan to target these search terms is part of the strategic SEO services we provide.
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Email: hello@nightowl.sg

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