SEO helps companies reach out to thousands of potential customers
91% of online consumers turn to Google when looking for products and services. SEO is defined as the technical process to push a website up the Google Search Rankings in a natural manner. Ranking on the top 3 positions in Google exposes your website to these potential customers.
When a business website is rank on the top 3 spots for their business offerings, it potentially receives a big increase in website visitors, which contributes to an increase in business enquiries or eCommerce purchases. This is because 70% of users will clickthrough into the top 3 sites.
SEO And Its Business Value
The goal of SEO as such, is to achieve a top 3 ranking spot for its business offerings’ keywords, in order to double or triple the monthly visitors to a website. With a website that clearly communicates its business offerings and encourage new and potential customers to take an immediately action without leaving, a business can hence achieve a significant boost to its growth in sales.
Unearthing Missed Opportunities
During the conduct of SEO, we perform a deep keyword research on your industry, business offerings, as well as your competitors, to unearth potential keywords that we can rank for. This is a process known as “Keyword Research”, where we compile all the keywords that your potential customers type into the Google Search Engine, and its respective search count. Thereafter, we filter down the whole list of keywords and work on the most qualified set of keywords, where the customer’s buying intentions are the strongest.
For instance, “iPhone” versus “buy iPhone”, where “buy iPhone” despite a small monthly search volume, is a more qualified and effective SEO keyword, due to the purchase intent behind the customer searching for the term. “iPhone” on the other hand, despite its higher search volume might probably has 90% of online users looking for information.
Bumping Up Of Rankings To Increase Monthly Site Visitors
A 2 part process in SEO, namely “On-Site Optimization” and “Off-Site Backlinking”, we execute the SEO process of taking your website to the top 3 positions for our selected keywords. “On-Site Optimization” is a process that gives your website greater relevance to the keywords that we uncovered, so that your website can be found for its desired keywords.
Once the keywords can be found, “Off-Site Backlinking” is a process that develops the credibility, better known as “Domain Authority” of your website. It determines the order of the websites been ranked for the same keyword. The higher its search credibility, the higher its ranking.
Optimisation Of Web Conversion Rates
We may have taken your website to the rank 1 spot, but while that does drive quite an impact for a business, it however is not always a guarantee. Driving web visitors is only one part of the equation, the other half of the equation is converting the increase in web visitors into enquiries and sales.
Research has shown that 60% of customers’ purchase decision is influenced by what they read and see online. Therefore in today’s digital context, a website is more than just a website. It is the place where all your marketing campaigns points its purchase/enquiry URL to. It is also the place written in all your offline marketing materials such as namecards. Therefore it is important that your web is designed to influence both online and offline visitors to take an action.
At NightOwl SEO, we provide suggestions and advice to overcome barriers that create friction for web visitors to convert. This can be done through a website revamp, amendments of copywriting, placing call-to-action buttons at strategic locations, that will entice your visitors to convert.Learn How We Manage Your Campaigns