Overview of the Benefits of SEO
Traffic to your site
Traffic is crucial for any website. It is the amount of visitors to your site. It influences the statistics that are used to gauge the popularity and relevance of a site. It also affects the revenue a website can generate.
When sites have a lot of traffic, it means there is something they do well that appeals to people. Traffic can be measured in the number of page views, unique visitors, or time spent on site. Generally, we use unique visits as the main metric to measuring visits on a site.
One way to increase traffic is to optimize your website for search engines. SEO involves making your site more visible to search engine crawlers and giving them an incentive to include it in their listings. Though there are many studies trying to determine SEO’s role in attracting traffic, most of them conclude that SEO makes up at least 30% of website traffic.
High-quality leads
One of the biggest challenges in Digital marketing is attracting high-quality leads. Most channels are context-dependent, hence Ad effectiveness may vary. However, SEO is defined by search intent. Searchers are already familiar with what they are looking for – hence SEO traffic is often more relevant and warmer.
When searchers search words like “SEO Singapore” or “Marketing agency” in our context, they have already predefined their intent. Our goal as an SEO company is to capture these high-quality visits.
Improved credibility
Credibility is hard to define in a Digital marketing context. Most experts agree that credibility is a mix-mash of social proofing, citational approval from institutions and thought leadership. At least in the context of online marketing.
SEO helps create an air of credibility by ranking important pages on search results. Ranking highly for topically relevant keywords like “best SEO company Singapore” (in our context, once again) can improve your website’s image. Traditional backlink building will also build credibility by establishing content on relevant sites. This will provide trade authority for your overall brand.
Authority through content marketing
Content marketing and SEO go hand in hand. The only way to expand SEO beyond relevant search terms is to rank for keywords across the sales funnel. Content marketing can capture such keywords, along with providing guidance through the customer journey. SEO in this context could be limitless.
How do we do our SEO?
Strategic consultation
Our SEO company in Singapore ensures that you ACTUALLY need SEO. We have a stringent cost-benefit analysis to determine if SEO is worth your time. Hence, we conduct the following activities before we decide to work with you:
Keyword research
Keyword research is the process of identifying keywords for a website or product, and analyzing the competition for those keywords. It is used to determine what words are relevant to what you’re trying to sell. It is also used to determine how many people are seeking out your product or service.
This is an important step that cannot be skipped in the process of defining your target audience and determining how to craft a message that speaks directly to them.
Our SEO agency in Singapore innovates in this process by scraping business-relevant keywords, as well as min-maxing on-page results with long-tail keywords. Long-tail keywords, if mapped correctly, can lead to a significant boost in SEO rankings.
Competitive analysis
SEO competitive analysis is the process of analyzing your competition to determine what it is doing that is working and what is not. The analysis will help you identify gaps in their strategy where you can gain ground.
The following steps should be taken in order to complete a successful SEO competitive analysis:
1) Determine the keywords that your competitors are ranking for, as well as the level of competition for each keyword.
2) Identify what areas your competitors are doing well in, i.e On-page optimization, off-page optimization or technical SEO.
3) Evaluate how you rank against them for the same keywords.
4) Develop an actionable plan based on their strengths and weaknesses.
Our SEO company believes that competitive analysis is very important. Certain industries may require a higher emphasis on domain authority, while others may rely on small long-tail keywords to bring in leads. This can dictate the overall SEO strategy.
SEO ROI analysis
Our SEO agency calculates ROI is by dividing SEO revenue from the total campaign cost. However, it can be narrowed further by the following parameters whether the effectiveness in each domain can dictate whether SEO is worth your consideration.:
- Returns per visitor attributable to SEO
- Lifetime value per customer attributable to SEO
- Profitability analysis
SEO groundwork
Once we have determine that SEO will have a long term benefit to your business, we will start work on the following activities:
On-site optimization
On-site optimization is the process by which a webmaster modifies the HTML and CSS of a website to increase its search engine rankings. By manipulating the fundamental code of a site, it is possible to change how content is delivered to search engine crawlers and, in turn, adjust how they index said content.
In our context, we would want our content to reflect the following keywords: “SEO Singapore“, “SEO agency“, “SEO company in Singapore“. Google would then detect these keywords and list us. However, this does not provide enough “power” to rank on the keyword’s first page. That is where off-site link building comes in.
Off-site link building
Link building is one of the most important groundwork activities to increase the visibility and authority of your website. It’s very important to know where to get links from when you are conducting link building. This type of link building has been around for a long time and has proven to be very effective. With enough high-quality links, most sites will eventually rank on the first page.
This can be achieved by writing articles for other sites and blogs. However, these websites must be relevant. Using our earlier example of “SEO Singapore“, “SEO agency”, “SEO company in Singapore”, the ideal website we should be looking for are marketing agency sites, fellow SEO agencies and trade journals. Of course this is easier said than done. Hence, many site owners tend to cross-post beyond their geographic compounds or a relevant, but non-threatening niche.
Alternatively, PR methods could be adopted depending on your industry type. A company in Singapore may want to link to you because you are their trade partner. Such links are the easiest, and cheapest to acquire. Then there are the more complex strategies, like skyscraping or using social media marketing to drive backlink placements. Our account managers will guide you on the best possible “weapon” to use in our “arsenal”.
Real-time data analytics
We believe in data. Period. Hence our SEO team is always looking at live data to determine opportunities and threats. Every SEO company in Singapore will tell you how Google could change things with a snap of their fingers. Hence, we are always on the lookout for potential changes that could affect your rankings.
Working With Us
With a team of SEO specialist based in both Singapore and Malaysia, we have more than 10 years of experience in the SEO industry and constantly expanding our knowledge on the ever changing search engine landscape. We want to built trust in all of our clients to ensure a long term working relationship.
Within the past 5 years, we have advised and digitally transformed many local SMEs, from zero to little online presence to more than 100,000 yearly web visitors, creating business opportunities from digital that eventually surpass their traditional offline sales and marketing. If you are keen to learn more about how SEO can help your business, you can contact us and we will come up with a comprehensive plan that will work for your business.
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