What We Do / SEO

Search Engine Optimization (SEO)

Search engine optimization is a process that will improve your ranking on search engines like Google, Yahoo, and Bing. The goal of SEO is to make your website rank higher in the search engine results pages (SERP) for relevant keywords. This will increase the likelihood that potential customers will find your company or business at the top of the search engine results page and click through to your site.

Overview of the Benefits of SEO

Traffic to your site

Traffic is crucial for any website. It is the amount of visitors to your site. It influences the statistics that are used to gauge the popularity and relevance of a site. It also affects the revenue a website can generate.

When sites have a lot of traffic, it means there is something they do well that appeals to people. Traffic can be measured in the number of page views, unique visitors, or time spent on site. Generally, we use unique visits as the main metric to measuring visits on a site.

One way to increase traffic is to optimize your website for search engines. SEO involves making your site more visible to search engine crawlers and giving them an incentive to include it in their listings. Though there are many studies trying to determine SEO’s role in attracting traffic, most of them conclude that SEO makes up at least 30% of website traffic.

High-quality leads

One of the biggest challenges in Digital marketing is attracting high-quality leads. Most channels are context-dependent, hence Ad effectiveness may vary. However, SEO is defined by search intent. Searchers are already familiar with what they are looking for – hence SEO traffic is often more relevant and warmer.

When searchers search words like “SEO Singapore” or “Marketing agency” in our context, they have already predefined their intent. Our goal as an SEO company is to capture these high-quality visits.

Improved credibility

Credibility is hard to define in a Digital marketing context. Most experts agree that credibility is a mix-mash of social proofing, citational approval from institutions and thought leadership. At least in the context of online marketing.

SEO helps create an air of credibility by ranking important pages on search results. Ranking highly for topically relevant keywords like “best SEO company Singapore” (in our context, once again) can improve your website’s image. Traditional backlink building will also build credibility by establishing content on relevant sites. This will provide trade authority for your overall brand.

Authority through content marketing

Content marketing and SEO go hand in hand. The only way to expand SEO beyond relevant search terms is to rank for keywords across the sales funnel. Content marketing can capture such keywords, along with providing guidance through the customer journey. SEO in this context could be limitless.

How do we do our SEO?

Strategic consultation

Our SEO company in Singapore ensures that you ACTUALLY need SEO. We have a stringent cost-benefit analysis to determine if SEO is worth your time. Hence, we conduct the following activities before we decide to work with you:

Keyword research

Keyword research is the process of identifying keywords for a website or product, and analyzing the competition for those keywords. It is used to determine what words are relevant to what you’re trying to sell. It is also used to determine how many people are seeking out your product or service.

This is an important step that cannot be skipped in the process of defining your target audience and determining how to craft a message that speaks directly to them.

Our SEO agency in Singapore innovates in this process by scraping business-relevant keywords, as well as min-maxing on-page results with long-tail keywords. Long-tail keywords, if mapped correctly, can lead to a significant boost in SEO rankings.

Competitive analysis

SEO competitive analysis is the process of analyzing your competition to determine what it is doing that is working and what is not. The analysis will help you identify gaps in their strategy where you can gain ground.

The following steps should be taken in order to complete a successful SEO competitive analysis:

1) Determine the keywords that your competitors are ranking for, as well as the level of competition for each keyword.

2) Identify what areas your competitors are doing well in, i.e On-page optimization, off-page optimization or technical SEO.

3) Evaluate how you rank against them for the same keywords.

4) Develop an actionable plan based on their strengths and weaknesses.

Our SEO company believes that competitive analysis is very important. Certain industries may require a higher emphasis on domain authority, while others may rely on small long-tail keywords to bring in leads. This can dictate the overall SEO strategy.

SEO ROI analysis

Our SEO agency calculates ROI is by dividing SEO revenue from the total campaign cost. However, it can be narrowed further by the following parameters whether the effectiveness in each domain can dictate whether SEO is worth your consideration.:

  • Returns per visitor attributable to SEO
  • Lifetime value per customer attributable to SEO
  • Profitability analysis

SEO groundwork

Once we have determine that SEO will have a long term benefit to your business, we will start work on the following activities:

On-site optimization

On-site optimization is the process by which a webmaster modifies the HTML and CSS of a website to increase its search engine rankings. By manipulating the fundamental code of a site, it is possible to change how content is delivered to search engine crawlers and, in turn, adjust how they index said content.

In our context, we would want our content to reflect the following keywords: “SEO Singapore“, “SEO agency“, “SEO company in Singapore“. Google would then detect these keywords and list us. However, this does not provide enough “power” to rank on the keyword’s first page. That is where off-site link building comes in.

Off-site link building

Link building is one of the most important groundwork activities to increase the visibility and authority of your website. It’s very important to know where to get links from when you are conducting link building. This type of link building has been around for a long time and has proven to be very effective. With enough high-quality links, most sites will eventually rank on the first page.

This can be achieved by writing articles for other sites and blogs. However, these websites must be relevant. Using our earlier example of “SEO Singapore“, “SEO agency”, “SEO company in Singapore”, the ideal website we should be looking for are marketing agency sites, fellow SEO agencies and trade journals. Of course this is easier said than done. Hence, many site owners tend to cross-post beyond their geographic compounds or a relevant, but non-threatening niche.

Alternatively, PR methods could be adopted depending on your industry type. A company in Singapore may want to link to you because you are their trade partner. Such links are the easiest, and cheapest to acquire. Then there are the more complex strategies, like skyscraping or using social media marketing to drive backlink placements. Our account managers will guide you on the best possible “weapon” to use in our “arsenal”.

Real-time data analytics

We believe in data. Period. Hence our SEO team is always looking at live data to determine opportunities and threats. Every SEO company in Singapore will tell you how Google could change things with a snap of their fingers. Hence, we are always on the lookout for potential changes that could affect your rankings.

Working With Us

With a team of SEO specialist based in both Singapore and Malaysia, we have more than 10 years of experience in the SEO industry and constantly expanding our knowledge on the ever changing search engine landscape. We want to built trust in all of our clients to ensure a long term working relationship.

Within the past 5 years, we have advised and digitally transformed many local SMEs, from zero to little online presence to more than 100,000 yearly web visitors, creating business opportunities from digital that eventually surpass their traditional offline sales and marketing. If you are keen to learn more about how SEO can help your business, you can contact us and we will come up with a comprehensive plan that will work for your business.

 

Learn How We Manage Your Campaigns

Frequently Asked Questions

Here are some echoing questions that we hear from time to time. You may find some help to your questions with the links below. Alternatively, don't hesitate to contact us via email or WhatsApp should you need further information.

Search engine optimization (SEO) refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. For an in-depth encyclopedia entry, refer to Wikipedia. Or the #1 authority on the SEO industry (for now), Moz.

In the strictest interpretations of Google's playbook, doing anything at all to try and influence other websites to link back to you is frowned upon. The link building aspect of SEO is strictly not against any valid international laws of any government in the world regarding the Internet, it is just something that Google doesn't like as it affects their rice bowl - which is their advertising revenue stream. With that said, there is a spectrum of activities that can be generally considered white hat, grey hat and black hat in the SEO community. To put it simply, white hat link building is extremely slow, depends on luck, depends on your real world personal networking and connections with the big leagues or celebrities, or depends on extremely brilliant but one-hit-wonder public relations manoeuvres - let's face it - the average decent small business website have very little chances of being in this category. On the other end of the spectrum, black hat link building is extremely tempting, it can get fast results, but they are often short-lived, or can be costly in the long run to maintain as you cover up your past shady tracks. It takes the manipulation of Google's algorithms to the extreme. It can also sometimes be borderline illegal as some tactics may involve some form of hacking or defacing other websites to place a link to yours, or bringing down competitor sites through DDOS attacks. Where most good SEO's play, including us, is in the Grey Hat range - where we take a little bit of black hat concepts, and build backlinks while maintaining a clean white hat image in the eyes of Google as much as possible. Grey Hat SEO's work based on social contracts and mutually beneficial relationships and understanding between one another, by building backlinks off each other's websites and offering benefits in exchange. For e.g. it is not illegal at all in any liberal capitalist country in the world for a website to sell space for a feature article and backlink inside it for a fee or other compensation, provided the content and activities related to it are legal. This is simply a Guest Post or Sponsored Editorial. Google may not like it, but both Google and that website and the one it links to, all work under a capitalist system, and it's totally legal.

Yes. As demonstrated by our Portfolio, Rankings and Reviews, we have witnessed first hand how our SEO has helped many businesses in Singapore grow not only their revenues and profits, but also their brands and expanded their companies. SEO drives business results exactly because it helps businesses target the most interested potential customers a business could possibly have, right at the moment those prospects are looking for the products or services that the businesses offer. While other online advertising or marketing channels interrupt a target audience's activities (e.g. a Facebook ad interrupts a person's leisurely browsing of his newsfeed, so does a YouTube ad interrupts a person's watching of an entertaining or educational video, etc), SEO beats all of the other marketing channels as it delivers to the exact audience right at the very moment they express their desire for a product or service, with warm intent of purchase. The key to how SEO achieves this is in choosing the right keywords or search terms that your target market typically types into the search engines. Knowing this data, and knowing how to execute an SEO plan to target these search terms is part of the strategic SEO services we provide.
View All