Expanding SEO globally allows you to get larger search volume and prospective customers
In the current era and the space of digitalization, expanding horizons is extremely essential. It is not recommended to stick with marketing strategies and decisions to one specific country. Most of your competitors are always looking out to reach as many potential customers/ clients as possible and with the current technology, it is very feasible to connect with international clients/ customers. Taking advantage of the opportunity to digitize internationally is a huge boost to improve the ROI of your business.
When you try to expand your business overseas digitally, you gain access to market size and search volume 10-100 times bigger than Singapore. This allows you to get around approximately 100,000 searches per month rather than 1000 searches per month in Singapore
In terms of competitiveness, South East Asia is not as competitive as Singapore is right now. Through data analysis, we could identify that in many foreign countries such as Indonesia and Thailand, local markets try to advertise on social media which makes executing SEO easier and the search volume is larger.
Google algorithm, competition and search volume is different for each country and it plays a major role in executing SEO in a different country. So, for example if you are looking to expand your business into 5 different countries, the Google algorithm, competition and search volume vary between those 5 countries. Thus, 5 different SEO campaigns are required to be launched, each unique to its own country. The budget for these campaigns differ, however by launching multiple campaigns at the end you enjoy the collective search volume and ranking which has a significant increase to your business.
Similar to running multiple SEO campaigns while you are expanding your business internationally, you also need to have multiple domains where you can run the campaigns. We also offer website optimization for multiple domains so that your website ranking stays high on whichever country you intend to expand.
Market Readiness Assistance (MRA) Grant:
The Market Readiness Assistance (MRA) Grant is a Singaporean government assistance program exclusive to small and medium Singapore based enterprises to help them expand overseas Under this program, eligible small and medium enterprises (SMEs) receive the following support:
Up to 70% of eligible costs, capped at S$100,000 per company per new market from 1 April 2020 to 31 March 2023 that covers:
- Overseas market promotion (capped at S$20,000)
- Overseas business development (capped at S$50,000)
- Overseas market set-up (capped at S$30,000)=
This is a great opportunity for SMEs intending on expanding overseas as there is a lot of financial support provided by the Singaporean government.Learn How We Manage Your Campaigns