Getting Started With Us
Devising an online strategy to overcome your digital challenges
1 Hour First Meeting / Consultation
We don’t pitch. We have no sales people. We don’t come to you and desperately try to force a sale package. That is a bad way to start a relationship.
All of our meetings are done in close collaboration, by our technical experts and consultants. These are real people on the ground who is going to work closely with you, either in devising your digital strategy or executing the technicalities of your campaign. You speak and work with an experienced marketer.
Hence your very first meetup with us, is in fact a short 1 hour consultation session. The good news is – it’s free. Whether you take our advice or any of our services, that is entirely up to your discretion. If you don’t, it’s your life. If you like what you are hearing, we will definitely love to work on your campaign.
Understanding Your Digital Challenges
We kick off with an overall strategy session, by understanding your business, its digital challenges and your business goals. From there, we are able give you an insight how we drive traffic and leads for our customers, and relate it to your current situation, from the choosing the right channel, to interesting customer data you can find online, to digital ROI. Sometimes the data sets and live analysis we do in the first meeting gets quite interesting that it takes up about 90 minutes of your time. This usually happens if you are not savvy or familiar with the digital marketing industry.
SEO and SEM is not always the solution. If our experienced marketers felt that SEO and SEM does not fit as the right solution to your immediate challenges, they will recommend you other digital channels that probably make more sense. For instance, nobody is searching for your business offering therefore there is nothing to SEO. You are probably better off doing marketing in Facebook.
If we identified the solution to your challenge is SEO and SEM, we will guide you further how we can get started. If SEO and SEM is not the solution, we might recommend you a better channel and another vendor who might be able to execute non-SEO/SEM stuff better than us.
Keyword And Search Volume Analysis
If our analysis tells us that SEO or SEM is the right direction for your business, we do a further analysis into the search engine. This step is known as – Keyword Analysis. This step is repeated once more time in depth when we prepare our proposals and execute the SEO/SEM campaign.
To understand what is “Keyword Analysis”, online visitors arrive into your website via Google keyword searches. We want to know what keywords your potential customers are typing into Google that are relevant for your business, the volume of searches, and build a strong data foundation to base our SEO or SEM objectives on.
Based on the image above, as you can see – the keyword “cleaner singapore” receives 720 average searches on Google every month. Google recommends you related keywords such as “cleaning services singapore” that receives 2,900 average searches monthly.
If you are rank on the top 3 for both of this keywords, your website is exposed to 3,620 monthly searches. Based on statistics, 25% of these search count will click into your website. A successful SEO campaign will therefore drive 905 visitors into your website monthly, 10,860 visitors yearly. with a good website, you probably can convert 10% of these visitors into enquiries – 90 enquiries per month, 1080 enquiries per year.
And this is just the tip of the iceberg of what keyword analysis can possibly do. The analysis could go deeper into choosing the right keywords, analysing of your competitors data, digital ROI. These will be done during the course of the campaign and consultation(s).
To summarise, this is how “Keyword Analysis” works. Awesome isn’t it?
Next Up: On-Site Optimization
