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From 1 Computer Repair Store To 3 Outlets In Singapore

How a computer repair store served thousands of customers and grew to 3 outlets with fully packed clients within 2 years, despite a sluggish retail economy and a scam-ridden industry.

The Client, Budget PC Upgrade Repair, An IT Hardware Repair Store In Singapore is a one-stop IT hardware device repair store that first opened in the East area of Singapore, and have a website to showcase their services and capabilities. From Macbook repair to Windows laptop repairs, and iPhone screen to Android phone screen repairs and replacements, they pride themselves with their dedication to service for customers at affordable prices, and this is evident in the rave reviews they got from customers.

The Challenges Faced When We Were Approached In 2016
The PC & Laptop repair industry was ridden with scams and untrustworthy vendors, largely affected by various poor services reported by the media at Sim Lim Square. When BudgetPCUpgradeRepair decided to open their first store, they came to us for advice.

The industry is very competitive with some strong players well-versed in SEO dominating the first page of search results, as demand for repair services is also quite high in Google. That, coupled with high rental costs in Singapore, the need for sales to come in ASAP makes it an urgent priority.

To get the ball rolling with sales, the client also did SEM on Google Ads for immediate traffic and sales, while the SEO works on its climb.

SEO Effects When Our Jedis Enter The Battlefield

We Conquered Page 1 Top 5 Spots Within 10 Months
They engaged us for a 1-year SEO campaign. Within 6 months, there were upward movements however not as much as we had hoped.

During the 6-month review point, we re-strategised our approach such that we could hit the page 1 target within the 12 months of the contract, or earlier.

To supplement our usual SEO efforts, we also increased and enhanced the content on their website by writing regular articles on their blog, adding value to visitors and increasing the site's authority in Google.

By the 10th month of the SEO campaign, we managed to hit the top spots for our target keywords, and traffic started increasing steadily. By this time, we focused our efforts more on trying to push the rankings further up to the No. 1 spot and stabilising them there.

We Transformed A Newcomer With 1 Store In The Market To A Fast Expanding Brand With 3 Stores
With a combination of the traffic and sales that our SEO campaign has brought to, as well as their friendly approachable branding and their fast-growing list of authentic testimonials by truly satisfied customers online, they have grown from a newcomer in the industry, with only 1 store in the East, to a fast growing brand with now 3 stores in different parts of Singapore.

Sales spiked, and in less than 2 years, has become one of the most popular choices for repair shops in Singapore.

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