Thinking Beyond SEO: Sources that Can Help You Drive In Web Traffic


The purpose of SEO is to get more people to support your business. It’s a way to get more online sales, gather support for your advocacy, or simply raise awareness about your brand. In order for you to get that support, you must be able to drive in significant amounts of web traffic.

Here at Nightowl SEO, we do not constrain ourselves to think that having an SEO strategy is the only way for you to drive in traffic. There are a lot of other tactics that can help you achieve this. Combining these tactics with SEO will help you achieve your objectives faster.

Sources that Can Help You Drive In Web Traffic

Google Adwords

Google Adwords is a system which allows you to bid on certain high-demand keywords for use in a clickable ad that will appear on top of search results. The budget you bid is called CPC or cost-per-click. Basically, that’s how much Google will earn from you every time someone clicks your ad. To get your Ad Rank, Google will multiply your CPC with your Quality Score, which measures your ad’s relevance to the audience. Brands who have an excellent Search Engine Marketing strategy has a Google Ad on top and an article in the first page of results.


Another source for web traffic is Youtube. There are two ways that you can do this. First, you can put an ad on Youtube. However, that would be more costly than other methods.  A better option for you is to tell your audiences to click on the link in the video description to get to your website.

Social Traffic

Social media advertising and marketing are two powerful ways for you to drive in loads of web traffic. WeAreSocial classifies 83% of Singaporeans and 75% of Malaysians as active social media users. Having a large volume of people translates to having more web traffic.

Social media platforms have functions that allow you to filter your content’s viewers so you can attract the right audiences. Include a call-to-action in your paid content to get more visitors to your website. Remember to use a platform that your prospect consumers frequent to make your strategy work.

E-mail newsletter traffic

E-mail newsletter traffic is still a leading digital marketing tactic, so make use of it. You don’t necessarily have to write long e-mails. Instead, you need to write strong powerful messages that will get readers to click on the link to your website.

Referral traffic from other related sites

Linkbuilding is key to getting referral traffic. By generating backlinks from high-quality external sites that your prospective customers trust, you get them to also trust you and eventually visit your website. One of the most effective ways to get referral traffic is by writing guest posts on a popular blog.

The Singapore SEO Agency You Can Trust

We are Nightowl, a Singapore SEO Company, and we can help you with developing an SEO strategy. Call us via our details at the bottom of this page to know more about our services.

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