There is a reason why every big corporation has a blog or external site where they explain about their business. Some companies even run more than one with a dedicated team. And the reason is to rank higher via Search Engine Optimization (SEO).
Your blog is one place where you can put articles to explain your products or services without cluttering your website. In a blog, you are free to elaborate as much as you want without alienating your potential customers, as those who visit your blog will already have the intention to learn more about what you are offering. Running a blog also gives you the freedom to diversify by writing articles about the trends in the industry you are in, tips and tricks about your offerings, or the people behind your business.
There are many platforms where you can host your blog. We recommend WordPress for its ease of use and customization, and extensive plugins (or add-ons) to your website. Best of all, there are no ads and it’s entirely free! When you are ready for the next level, you can move your blog to your own domain.
Adding more relevant contents to your blog or website falls under on-site optimization, as is tweaking existing contents. If you want to know more, we covered the differences between on-site and off-site SEO in another article.
How to Get Search Engines to Pick Up My Articles?
The more elaborate your articles are, the higher you will be scored by search engines and the higher your chance of having another site to link to your article. Sites that are regularly updated will also rank higher, so make sure to write new articles in your blog every now and then.
When writing the articles, consider what articles you want to rank for. Suppose you run a catering in the Bukit Merah area in Singapore, you can write an article about “Tips for A Balanced Diet”, and sprinkle the keyword “catering in Bukit Merah” or “catering service” several times throughout the article. This way, when people search for those keywords, your website may find itself in a higher rank, and there is a chance people will read your article and click it to land on your website.
Another important bit to remember is, you need to include a link or two somewhere in your articles to get visitors to your business. With the example above, you can link one or two the aforementioned keywords in each article to your homepage or contact page. Just make sure not to overdo it (e.g. using the same keyword over and over, or adding too many links) or you may get penalized instead. Depending on the severity of the penalty, your blog’s or website’s will rank lower or not rank at all! If that happens, you will need the help of an SEO specialist.
Be creative with the contents and links in your articles, be persistent in your blogging effort. In due time, you will see some improvements in your rankings, especially if you are not facing too much competition in your industry!
What If I Don’t Have the Energy or Time to Maintain My Blog?
Then you can hire someone to manage and optimize your blog. SEO is a dynamic process as search engines keep changing their algorithm to determine website rankings, so you want someone in the SEO industry to optimize your blog and do the best practices in SEO.
Another advantage of working with an SEO expert is that they will be able to come up with a more elaborate SEO strategy to get your website to rank up there in search engines. Feel free to contact us, and we will be happy to assist your SEO effort in whatever ways we can.