How We Typically Do SEO for a B2B Company


SEO has evolved from being business-centric to customer-centric. A B2B company like yours needs to have an SEO strategy that helps you improve your position to drive in web traffic and potential customers. Improving your positioning online depends on your B2B company’s ability to rank and respond to audiences’ relevant queries.

Singapore SEO company like ours helps B2B companies develop and implement a strategy to help you reach an optimal position os search engines. Here’s how we do it:

1. Understanding Your B2B Company’s Business

Here at NightOwl SEO, our process begins with understanding the business of your B2B company. During this stage, we learn more about your company’s history and background. Your company’s profile would also include a menu of your products and services. These are the products and services which customers usually search for online.  We also learn about your marketing objectives, and the challenges you are currently facing. What’s your purpose for aiming for a higher SEO ranking?

2. Keyword Demand Research

The second step of the process takes us into the minds of your customers. As a Singapore SEO agency, we need to know how they think, what they need, and how they look for these needs online. We find out what questions customers ask in relation the products and services you are offering. If you own a logistics company, one of the queries your customer might make would be “logistics company that delivers bulk goods to homes in Malaysia?” Through our research, we determine which keywords have high search demand and the probability to rank high.

3. Competitor Check

The next step involves looking at your industry’s environment and your competitors. Is your company part of a dog-eat-dog industry, or is competition low? An example of a dog-eat-dog industry is textile manufacturing. A space travel equipment company is part of an industry with considerably lower competition. We also analyze your competitors who appear in the first five search results for targeted keywords.

4. Website SEO Assessment

Afterward, we conduct an assessment of your website’s current SEO performance. Can your website be found on the first five search results pages, or does it seem to not exist? Determining where you stand makes it easier for us to know how far you have to climb to the top.

5. Strategy Development

Once we have all the information, it’s time for us to plan a strategy that will help take you to the top of the results page. and make you the top-of-mind player in your industry. This strategic plan usually spans between six to 12 months, depending on your needs and availanle budget.

6. Rollout

After researching, preparing, and strategizing, it’s now time for us to roll our SEO campaign out! We will regularly track the performance and progress of your website on search engines, and adjust your strategies if need be.

These are the steps that we take in developing and implementing an SEO campaign. It’s not exhaustive, but it gives you a glimpse of the service that we provide our clients.

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