Increasing brand awareness is just one of the many tasks of marketers, internet icons, and brand managers. SEO, short for search engine optimization, plays a great, big role in expanding online businesses and improving sales and lead generation. Without it, your consumers and prospective clients won’t even see what you offer on the Web’s biggest search engines–Google, Yahoo, and Bing.
The days of simple search engine optimization are gone. In the early 2000s, you can just publish high-quality content with the right keywords and divert traffic fast on your website. Over the years, SEO has become quite sophisticated, including its algorithms and how bots rank web pages.
And, it keeps changing! That’s why, today, you need savvy marketing strategies, experienced specialists, and work with some of the best SEO experts in Singapore, so that you can significantly improve your brand’s exposure on the web and ultimately increase business revenue.
Why Search Engine Optimization
As technology develops, the algorithms of search engines and web crawlers evolve as well. Search engine bots or web crawlers are programs that scan online content for search engine ranking.
Today, they’ve gotten more complex and smarter than what they were 5 years ago. Plus, the markets that use the web for growth and exposure are extremely saturated. This means that there could be intense competition in your industry.
The founder and SEO consultant of Rank Tree, Hunter Branch, has observed firsthand what good SEO can do for brand exposure. He said, “For some businesses, SEO can help in improving engagement and brand awareness by 70 to 90 percent. With search engine optimization, the name and logo of your business could show up in 3 of the world’s most popular search engines, namely Google, Yahoo, and Bing.”
For most people, SEO is just an afterthought, but even Google, the largest search engine in the world that experiences 90 to 95 percent of all the daily searches on the internet, advises that startups must implement SEO early rather than later.
When you’re launching a new website, do incorporate search engine optimization in web development and content management. Before publishing content, do consider using SEO in writing and editing.
SEO in Marketing
Search engine optimization shouldn’t just be a topping on your marketing strategies. Rather, you must let it take root or become the base ingredient. This applies when you’re growing your brand too. According to Neil Patel, one of the most successful digital marketers in the 21st century, Google and its crawlers greatly consider the following when generating SERP:
- Website speed
- User-friendliness
- Content marketing
- Keywords
- High quality
- Site design
- Search intent
Search engine optimization influences many aspects of a website or post, not just content. No matter what niche or industry you’re in, the quality of what you offer and how it’s “optimized” can affect the future success or downfall of your business.
What Needs to Be Done?
According to Forbes, managing your business’s online reputation and presence is integral to improving sales. Bad or good, things get spread fast online. Many consumers, especially those that patronize trends, rely on online research before making a purchase or availing of a service.
That’s the main reason why SEO should serve as a base ingredient in your brand management. SEO can be used in many fields and industries and it’s the fastest way to leverage your brand’s exposure online. With the right optimization, your website or social media page could experience an influx of web traffic overnight.
So, what needs to be done? The answers to that are professional content and website optimization and cost-efficient link building, keyword research, and social media integration.
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Link Building
The total number of “quality” inbound links correlates with a higher SERP ranking. SERP stands for search engine results page. The links and meta titles of the web pages served to searchers after they enter a query, word, or phrase are included in SERP.
The user in question enters the query, which is often composed of phrases called keywords. Then, the search engine generates a list. This list is what you call SERP. Keywords have two types: short-tail and long-tail.
The higher you’re in SERP, the more visitors your website or social media gets. The more “quality” inbound links your content has, the higher your rank will be. However, this is only possible if you meet the other criteria, which are discussed in the next sections.
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Optimizing Keyword Phrases
Like link building, keyword research and content optimization can also boost organic traffic. The term “organic marketing,” in search engine optimization, refers to any strategy that generates traffic to online businesses without using paid advertising or sponsored posts.
Any form of brand promotion or content that you don’t spend on, like Facebook updates, unpaid tweets, guest posts, case studies, and blog posts, are all under organic marketing.
According to Marilyn Wilkinson, a copywriter and digital marketer at Full Stack Copywriter, organic visibility on the major search engines in the world is integral for reaching set marketing goals and for boosting brand awareness KPI.
Marilyn says, “Otherwise, you’re leaving the door open for your rivals to steal customers and prospects right under your nose.
Neil Patel, Dan Lok, and Marilyn Wilkinson all use keyword optimization in their marketing and copywriting endeavors. Using keywords in the introduction and in some subheadings is just one effective practice.
But, there’s more than that. At Nightowl, our Singapore SEO Agency can help you fulfill what your digital content lacks–efficient keyword optimization. Targeting organic keywords via search engine optimization can keep you on the radar of each prospect that will use the words and phrases included in your content.
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Integrate Social Media Channels with SEO
Another option aside from organic marketing is the “integration of web content with other marketing channels.” These include social media platforms and video-sharing sites. If you indeed use money in such platforms, you can do so in paid campaigns.
The combination of search engine optimization and social media marketing is a match made in heaven in terms of creating rapport, connecting with prospects, and improving brand exposure. What’s more, content on social networking sites gets indexed by crawlers as well. This includes descriptions in YouTube videos and tweets with hashtags.
Just make sure that your content stays relevant to the keywords you’re using. Otherwise, indexing will not happen. If you do choose to utilize social media marketing in influencing SEO results, then you must consider the future path of your company and implement professional SEO solutions that can benefit you in the long run.
Why Choose SEO Agency Singapore
A carefully implemented and well-thought-out SEO marketing campaign can bring many benefits to your business. When utilized effectively, search engine optimization can greatly boost your brand’s exposure.
Through the help of an SEO agency, you can target quality traffic, assess the performance of your website, and get ahead of the competition. There’s also no more need to pay for costly ads that offer near-zero returns.
What your business needs right now is excellent search engine optimization. This SEO agency Singapore can deliver the results that you want, with their team of seasoned digital marketers and technical SEO experts. They can make your website more web crawler-friendly and optimize your digital content in order to achieve a high rank in SERP.
