Common SEO Myths in 2018


Digital marketing strategies, including SEO, move at a rapid pace. Because SEO changes so quickly, many rules become obsolete. What were SEO truths before, are SEO myths now. What wasn’t important before, now takes precedence over old SEO rules. As a Singapore SEO agency, we find out about these prior to everyone else.

Here are just some SEO myths that we know that you also need to know.

SEO Myths to watch out for


Content is king, so you don’t need SEO.

Content has grown to be the most important thing in digital marketing. Because of this, some brands put a premium on content and end up neglecting their SEO strategy.

Driving in organic search traffic is good. However, using strategies like SEO and social media is also essential for driving in unique and authentic traffic to your website. A digital marketing strategy that uses both SEO and content is ideal.

You need a lot of heavy, in-depth content on my website.

One of the developments in SEO is the creation of long-form, in-depth content. In 2016, 2000-word articles ranked higher on Google. Contrast this to the previous standard of 500 words.

While more content provides more value, you don’t need to write 2,000 to 3,000-word articles. What you need to do is provide quality content while optimizing the informative pages that your audiences visit the most. These are the pages that contain a list of your products, services, pricing and contact details. Your long-form content may help lead people to your website, but it’s the information they find that will make them stay. Just like any physical store, people will go to your store for what you offer, and not always for what you know.

Ranking Factors

You need meta descriptions for ranking.

Meta descriptions are the text snippets you find underneath a link in Google search results. Meta descriptions give audiences a preview of what they can expect from reading the article.

This is a meta description.

Using meta descriptions to rank is one of the most prevalent SEO myths. Prior to 2009, you had to optimize your meta descriptions to get your website to rank. Since then, it has not been a factor in ranking.

Though you don’t need meta descriptions to rank, you still need to write one since online users still find benefit in it. While it may not matter anymore to Google’s algorithms, they still do to online users. You can use SEO plugins to help you create your custom meta description, as well as your meta title.

You don’t need to optimize your images.

We usually neglect images when we’re optimizing content, not realizing that’s part of the content you want people to find you for.

SEO Strategy

We can develop and manage our SEO strategy.

Your IT team is great, but their expertise is in creating efficient tech solutions, not strategizing for digital. Given that, you need to get a separate team like Nightowl SEO, a Singapore SEO company, to develop and implement your strategy.

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