Black Hat, White Hat and Gray Hat SEO – What are They?


We’re all familiar with the concepts of black hat and white hat in terms of hacking. Black hat hackers are hackers who maliciously or selfishly violate computer security. On the other hand, white hat hackers hack to ensure that a computer’s security system is working. But do you know that the concepts of black and white hat also apply in SEO?

Here’s a guide to what black hat and white hat SEO are. We’ll also be discussing the lesser popular yet equally significant kind, which is gray hat SEO.

Black Hat SEO

Black hat SEO marketers use less-than-savory tactics to obtain higher rankings. These tactics include using unrelated keywords, doorway pages, and invisible text, automating content, and cloaking.

Unrelated keywords

This is the act of adding keywords to a webpage that has absolutely no connection to its content. An example of this is using a trendy Twitter topic like “Prince Harry and Meghan Markle Wedding” to attract people to your lumber export business website. Not only is it illegal but uncouth to those who would actually benefit from those keywords.

Doorway pages

Cloaking involves the use of deceptive content (like meta descriptions) to lead a person to click on your website. On the other hand, the use of doorway pages involves stuffing a website with keywords so that search engines can pick them up. Once a person clicks on a link to this website, it redirects to a separate page. Using deceptive tactics like these on your prospective clients can surely turn them off.

Invisible text

This technique involves hiding text or links within the content of the webpage to increase rankings. They do this by hiding a link behind a punctation market or using the background color of the webpage on some text.

Content automation

Automating content through the use of a bot comment to display unrelated keywords is a widely-known black hat SEO strategy. If you see a comment with keywords that have no relation to your product, service, or advocacy, then you’ll know it comes from a black hat SEO strategist.

White Hat SEO

White hat SEO marketers use updated, legal, and ethical techniques to increase their search engine rankings. There’s a wide range of white hat SEO tactics, all of which we regularly discuss on our blog. Good content, thorough keyword, and location-based research using internal and backlinks, and appropriate tagging are just some of them.

Gray Hat SEO

Gray hat SEO techniques are techniques not yet defined by Google as good or bad. These are riskier than white hat SEO techniques but won’t earn you sanctions or get you banned. Purchasing old domains, links and traffic, as well as duplicating content are just a few of them. These techniques can either drive more traffic to your website or waste your budget.

Nightowl SEOSingapore SEO Agency

As a Singapore SEO company, we can advise you which SEO tactics are safe or dangerous for your strategy. Contact us through our details below to schedule a consultation.

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