The internet is bombarded with articles on Search Engine Optimisation (SEO). It’s so much to the point that you don’t know which one to read as one article could be contradicting with another from another site. With the increasing competition to compete for the top spot, SEO is getting more and more competitive. There are approximately 4 billion searches per day in Google and figure will continue to grow as more people get access to the internet.
The constantly growing challenge for SEO company in Singapore is typically dealing with Google’s constant algorithm changes. What work today might not even work at all tomorrow. As a business owner, trying to keep up with the rate of changes can be challenging, especially when you are served with so much information. Thankfully, there are a few SEO blogs that you can read to keep up to date with the changes in Google and what the best practices are. If you noticed that your SEO agency in Singapore is doing what could be labelled “outdated” in these SEO blogs, check with them and ask.
Neil Patel Blog
Ask any SEO consultants about Neil Patel and they’ll know about him. If your SEO consultant does not know who he is, maybe it’s time to change your consultant. Neil Patel is a figure to look up for when it comes to digital marketing. With decades of experience under his belt, Neil Patel publishes some of the best industry’s insights on how SEO is done in the latest industry trend.
Neil Patel created Ubersuggest, one of the best free tool to analyze your SEO progress. You can also use the tool to check on what your competitors have been doing. With the data and information you gain from this tool, you can work on to improve your website ranking.
AhRefs
Ahrefs Blog is also well known among the SEO community. From time to time, they share insightful articles that can help to improve your company’s effort in digital marketing. All of these articles are created from years of experience and experiments they’ve done to SEO.
If you are looking to improve your SEO progress, you can start your reading with Ahref’s blog. Their link building articles are the best as they guide you on how to improve and rank your website in a competitive industry.
Search Engine Journal
Launched in 2003, many of us considered this as an early pioneer and adopter of search related materials and resources related to the search optimisation journey. If you are new to SEO and looking to learn, this is a good place to start your SEO journey. Most of the information published in the journal are written by experts who know what they are doing to navigate through the competitive SEO industry.
This is also a good place to learn about recent changes and algorithm updates from Google and how impactful they are in the search engine result.
Conclusion
No amount of money can undo the damage done by an inexperienced SEO company. As a business owner, let’s not forget to take up some responsibility, equip yourself with basic SEO knowledge so you are well aware of what SEO companies in Singapore are doing to your brand online. After all, if things go south, irresponsible SEO company can just forget about you and look for a new client while you as a business owner is stuck with your damaged brand.