What Goes On In the SEO

5 Key Areas Of SEO Execution

1 hour Pre-Project Consultation

The best marketing campaigns always start with an overall strategy session, where we review your business, the industry it’s in, your business goals and where SEO fits into the picture.

  • Your existing marketing channels
  • How SEO helps your business bottomline
  • How SEO brings ROI to your business

Keyword And Search Volume Analysis

As your customers will arrive at your site via Google keyword searches, we want to know what keywords your potential customers are typing into Google that are relevant for your business, and build a strong data foundation to base our SEO objectives on.

  • Google Keyword Planner For Data Research
  • Setup Of Google Search Console For Data Gathering

SEO Competition Analysis

In the SEO competition analysis module, we look at how many competitors there are, how strong they are, and calculate based on this data what it takes to compete and push your website to rank in the top of the search results.

  • Competition Analysis with Ahrefs

On-Site Optimization

Before the main link building phase, your website has to be ready to accept the growing number of links pointing to it, and the organic traffic that will bring. Our On-Site Optimization module is designed to take care of the following for your website:

  • WordPress Yoast SEO Setup
  • On-site SEO & Site Speed Audit
  • On-site Content Optimization
  • Keywords in Title Tags, Content Body and Meta-Data
  • Google Webmaster Tools Setup + Sitemap Submission
  • Google Analytics Setup
  • Google My Business Setup & Integration

External Link Building

A major portion of SEO is focused on external link building, which needs to be executed the right way, to be in line with Google guidelines. Your SEO campaign will consist of a carefully planned and diversified execution of the following types of links:

  • Local Business Listings
  • High Authority (DA20+, 30+, 40+) Guest Posts
  • Diversified Link Building
  • Press Releases
  • Social Signals
  • Content Marketing
  • Immunisation Against Negative SEO

How We Manage Your Campaign?

Full Transparency, Easy To Use Backend

Monthly Reporting Via Email

What gets managed, gets measured. To keep track of your progress, we will send you Automated Ranking Reports to Your Email Every Month.

Dedicated Customer Dashboard With Live Keyword & Rank Tracking

We get it, you’re enthusiastic to see progress with your SEO campaign, and love seeing green upward trending line sindicating climbing rankings and increased traffic. So we have a dedicated dashboard for you to login and check your progress:

  • Easy To Use Dashboard
  • See Your Rankings In Real-Time
  • Rankings Updated Every 24 Hours
  • See Each Individual Keyword Monthly Search Volume
  • Generate Different Report Views For Your Own Usage
  • See Your Competition Rankings
  • Support Channel – Simply Email Us And We Will Respond Within 1 Working Day

Automatic Payments

As SEO is an ongoing effort, timely monthly payments are crucial for the uninterrupted delivery of backlinks, content and SEO execution work. Miss a payment, lose the pace, and your competitors might catch up with you and beat you to the higher rankings you deserve. Which is why we go with automatic payments:

  • No need to worry about monthly Finance & Administrative hassles
  • Payment automatically cut off when campaign ends, unless you choose to renew

Quarterly Campaign Review With Our Strategist

To ensure that we are on track to meeting our campaign objectives, we review the campaign every quarter.

  • 3 Months Review Every Quarter On Progress
  • 30 Minutes to 60 Minutes Over Skype
  • Face-to-face meetups possible for local (Singapore) clients
  • Strategy Adaptation – See next point

Strategy Adaptation Against Fluctuating Changes In Search Algorithm

Our strategist will review, modify and adapts his strategy based on progress because of the unpredictability nature of Google, who might randomly introduces a new algorithm. Hence this customization helps protects your risks against a fluctuating search algorithm.

Example of Strategy Adaptation:

  • In the event of an extremely highly competitive niche, we may choose to attack longer tail keywords that despite a lower search volume, climbs faster and drive web traffic to your website to create certain lead/sales conversions, so you get to achieve some decent results that cover your marketing costs first instead of trying to fight a very long war against strong competitors.

Would You Like Your Business To Stand Out On The
Search Engine? Give Us A “Hoot” Today!

Contact Us Make a Skype Consultation

Our Nest In Singapore

Our nest is in the west in the best city in Asia:

2 Venture Drive, Vision Exchange #15-06, Singapore 608526

Our Active Hours

The humans in our team are awake Mondays to Fridays, 9:00 AM - 6:00 PM (GMT +8). They hibernate on weekends and public holidays.

Our SEO link building and rank tracking "owls" though, they work 24/7/365.


Copyright © 2017 NightOwl.sg, a Singapore SEO Company, is a Brand Under 33 Degrees Pte Ltd.