The higher your website ranks on search engines, the more people will visit it. How to get your website to the top of the ranking then? Read on for the basics of SEO and how your business can benefit from it.
When you need to look up something online, chances are, you would type in a keyword or several keywords in major search engines like Google, Bing, or Yahoo!. You would then find yourself on a result page containing a lot of display links to websites that are considered to be authoritative (credible) and relevant to the keywords that you search for.
Search Engine Optimization, often referred to as SEO, is the process by which one tries to improve a particular web page’s rankings in search engine results page. And one way to do this is by increasing your website’s authoritativeness and relevancy to the keywords you want to rank for.
What Determines a Website’s Authority and Relevancy?
When it comes to being authoritative, major search engines normally measure it according to the quality and number of links to a particular website that come from other pages on the Internet. Simply put, a web page that has many other web pages linking back to it has a great potential for ranking well in search engine results for certain keywords.
What encourages other web pages to link to others is the quality of content. This shows the major search engines that a particular webpage is both authoritative and relevant or interesting. In turn, this may significantly improve a web page’s search engine rankings because search engines want to give its users the best web pages in relation to specific keywords entered.
Given that search engines rank web pages that they deem to be most authoritative and relevant, you’ll need to make your web pages meet those criteria. So how can you do that?
How to Make Your Website Authoritative and Relevant for SEO Purpose?
You can do this primarily by producing content that many people will find interesting and useful. When you populate your web pages with interesting and useful content, the chances of them sharing your content—and increasing the number of quality links to your web page—becomes significantly higher. When this happens, search engines will eventually notice the increasing number of such links, which they will interpret as an increasing sense of authoritativeness. As a result, your business will be ranked higher by search engines.
You might include a lot of information about the products or services you are offering to your customers to boost your site’s authority and relevancy. But sometimes, you do not want to put everything in your main website as too much details will clutter the pages and turn off potential customers. Then how?
What’s The Best Thing I Could Do to Improve My Rankings?
One answer is to start a blog so you can add more contents about your business without being restricted on your website structure. Just don’t expect to see instant improvements; it takes time for search engine robots to pick up your new contents and re-rank your website. That’s why the sooner you start with Search Engine Optimization, the better it will be for your business’ visibility, traffic, and bottom line.