SEO Traffic: Six Factors That Will Make It Useless


SEO traffic is a metric that indicates the number of visitors to your websites as a result of your SEO strategy. In layman’s terms, it’s the volume of people visiting your website.

There are a lot of SEO tactics that have proven to increase a website’s SEO traffic. These tactics include creating quality and authoritative content, linkbuilding, and website redevelopment. But implementing these tactics does not automatically translate to growing you website audience. There are a lot of factors to consider when you’re developing a strategy to increase your SEO traffic.

Here are six factors that will make your SEO traffic useless:

Your website is ranking high for the wrong keywords.

There are several reasons why you might be ranking high for the wrong keywords. First is that you may be implementing unethical tactics, such as adding trendy yet unrelated keywords to your website content. Or, you may simply be not doing enough keyword demand research. If you lack proper keyword research, then chances are that you’ll choose certain keywords over what search engines and audiences prefer.

Here are Nightowl SEO, we make sure that all our strategies are guided by thorough keyword research and planning.

There’s a mismatch between what people search for and what your site offers.

Your website should be able to show what people are looking for. If your website is not up-to-date, has thin content, or both, then having high SEO traffic would be useless. The audiences that you bring in, will eventually leave if all you have is a flimsy marketing or PR article.

What you need to is to update and optimize your website to make audiences find what they need easily. Updating your website can even help you increase conversions.

Then, you need to also beef up your content to increase your retention rate and support for your brand. We, as a Singapore SEO agency, can help you strategize and execute a content plan.

Your content is uninteresting/unengaging.

You may have a lot of relevant content, but if they bore your audiences, then you need to change your strategy. As a Singapore SEO company, we can also help you write excellent content.

Your product/service offering is not attractive enough.

In this case, you need to develop a better overall marketing strategy. You may also need to redesign your website to improve users’ experience and entice them to browse your products and services. However, if these strategies don’t work, then maybe you need to improve your product or service line.

You have a slow-loading website.

If your website appears on the top of the search results page but loads slow, chances are that audiences will abandon your website and pick the next best result. Optimize your website so you can retain people on your page. Additionally, optimizing your website can help you rank higher on search engines.

Your website navigation is confusing.

Again, you need to make sure that everything on your website works so that the SEO traffic you bring in stays.

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