What is Off-Site Search Engine Optimization?
In contrast to On-Site SEO, Off-Site SEO refers to activities you perform outside the boundaries of your website. And as with any other SEO technique, the aim is to get your website to rank higher in the search engine result pages (SERPs).
If you haven’t, read our article on the difference between On-Site and Off-Site SEO. Otherwise, let’s discuss the importance and benefits of Off-Site SEO.
Why is Off-Page SEO important?
For decades, search engines have been trying to figure out a way to give the best search results to the users. Using sophisticated algorithms, they evaluate both On-Site SEO and Off-Site SEO factors to determine the rankings in search engine results page (SERP).
Off-Site SEO gives them a very good indication on how the world (other websites and users) perceive your website. If you have a lot of high quality links pointing to your pages, search engines will assume that you have great contents that users will want to see.
What are the benefits of Off-Site SEO?
Off-Site SEO has an abundance of benefits. By implementing the correct Off-Site SEO practices, your website’s rankings will go up in SERPs. This increases your businesses’ visibility, creates more traffic (and potential sales), generates a “vote of confidence and trust” so you seem more reputable, and promotes your brand to a wider audience. And the cycle goes on, reinforcing your position on the top.
How do Off-Site SEO Works?
The main focus of Off-Site SEO is on increasing the authority of your domain by getting links from other websites. The higher the number and quality of backlinks to your website, the more authoritative your website is considered by search engines.
To achieve this, the most common methods are through link building, content marketing, and social media marketing. We will elaborate more on these in a separate topic.
What’s This Talk About Domain Authority?
There's a score called "Domain Authority" that calculates how authoritative your website is compared to other sites. You can type your domain name into this site explorer tool to find out your score. Better yet, install this Chrome extension and it will show you the “strength” of any website in SERPs (including your competitors). This way, you can get an estimation about the competition you are facing.
Once you know how Off-Site SEO works and your competitors’ strengths, you can you start thinking about beating the competition in your industry.